Oct. 03, 2007
Toyota to Exhibit at 14th World Congress on ITS
Tokyo ― TOYOTA MOTOR CORPORATION (TMC) announced today that it plans to exhibit its latest ITS (Intelligent Transport System) technologies at the 14th World Congress on Intelligent Transport Systems to be held from October 9 to 13 in Beijing, China. Under the theme "Drive ITS Dreams", TMC will present, in an easy-to-understand way, its ITS activities in the areas of "Safety", "Environment" and "Comfort".
TMC will display a special version of the Lexus LS600hL equipped with cutting-edge, ITS technologies. A video presentation will be used to introduce TMC's initiatives with regard to the development of autonomous vehicular systems that use various onboard sensors and information communications technology, such as the Pre-crash Safety System, which features a driver-monitoring camera, millimeter-wave radar and a stereo camera fusion system. TMC will also present the development status of promising vehicle-infrastructure cooperative systems that support safe driving practices by using wireless communication technology to gather information about traffic events beyond the view of the driver (via devices employed throughout the road infrastructure, such as along roads, in other vehicles, carried by pedestrians, etc.).
In addition, the telematics service scheduled for implementation in China will be introduced through a video and a hands-on demonstration involving actual devices. Also, at China's outdoor Proving Ground for Highway and Traffic of the Ministry of Communications, TMC will participate in conducting a technical tour, jointly carried out by Japan and China, offering test-rides to demonstrate a safety driving assistance system.
TMC has long and actively promoted ITS and has participated in the ITS World Congress since its inception, where it has displayed its latest ITS technology.
The World Congress on ITS is the world's largest and most influential ITS-related international conference; it is held every year in rotation in Europe, the Asia-Pacific region and the Americas. ITS-related groups (government and research bodies and commercial enterprises) from a wide range of countries and regions use the sessions (centered on research papers), exhibitions and technical tours to present and display their latest ITS research findings and products.

An artist's rendition of the Toyota exhibit
| Item | Details | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Exhibit theme | Drive ITS Dreams: From Dream to Reality ― We Have Opened the Door Purpose: To demonstrate TMC's proactive stance toward realizing technologies and functions that can allow people to experience the joy of the upcoming ITS society (safe, environmentally considerate and comfortable movement) made possible by the widespread use of ITS | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Indoor exhibits |
|
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Outdoor demonstration |
|
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||



