Jul. 03, 2009
Toyota to Hold 'Drive Kingdom' Event in Kanazawa
Tokyo ― TOYOTA MOTOR CORPORATION (TMC) announces it will hold a large test-drive event―part of its "Drive Kingdom" series―in Kanazawa, Ishikawa Prefecture on August 1 and 2.
TMC's Drive Kingdom series, in which four events have been held since December 2007, is intended to promote greater interest in automobiles by giving people of all ages a unique opportunity to experience first-hand the fascination and fun that automobiles offer. So far, approximately 50,000 people have participated in the events.
The Kanazawa event will enable participants to experience environmentally considerate driving through test drives of the recently released third-generation Prius on public roads―the first time for Drive Kingdom. The event will also feature exhibits and test drives of 90 Toyota and Lexus vehicles, rides with professional race drivers and events for children such as classes and games to stimulate interest in automobiles. Admission to the event will be free.
| Dates | August 1 and 2 (canceled if weather inclement) | |
| Time | 10:00-17:00 | |
| Venue | Ishikawa Prefecture Industrial Exhibition Center (http://www.pref.ishikawa.jp/tenjikan/index_e.htm) |
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| Test drives | "Eco-driving Challenge" | Public-road test drives of third-generation Prius to gain familiarity with advanced hybrid system and to attempt to achieve high fuel efficiency |
| "Lexus Dynamic Drive" | Test drives in Lexus vehicles on dedicated course for Lexus-unique premium driving experience | |
| "Race Driver Co-ride" | Rare, exciting ride with professional race driver | |
| "Safety Performance and Skid Control" | Drives on slalom course with slippery surfaces to experience advanced safety performance such as brake and power control during sharp turns and while skidding during sudden turns | |
| Other attractions | Simulated F1 | Drives in full-scale Panasonic TOYOTA Racing F1 simulator for realistic experience |
| Vehicle exhibits | Toyota, Lexus, custom, Welcabs (vehicles for physically challenged and senior citizens) and classic | |
| Things for kids | Games and explanation of automobile operation to further understanding and stimulate interest | |
| Participating companies | Yamaha Motor Powered Products Co., Ltd.; GOODYEAR Japan Co., Ltd.; Tokushuiryo Co., Ltd.; Ishikawa Toyota Co., Ltd.; Ishikawa Toyopet Co., Ltd.; Toyota Corolla Ishikawa Co., Ltd.; Netz Toyota Ishikawa Co., Ltd.; Netz Toyota Kanazawa Co., Ltd.; Toyota Rentalease Ishikawa; Toyota Ishikawa Parts Distributor Co., Ltd.; Toyota Technical College; Nagoya Denso Corporation; Denso Chubu Corporation; Sanritz Automation Co., Ltd.; Descente, Ltd.; Japan Automobile Federation; Central Nippon Expressway Company Limited | |
