Jul. 28, 2009
TMC to Establish Two Marketing Companies
Tokyo ― TOYOTA MOTOR CORPORATION (TMC) announces that, to enhance its marketing efforts, it will establish a company that will primarily handle marketing within Japan (hereinafter: "new domestic marketing company"), and a company to carry out and assist global marketing as well as coordinate and assist the marketing activities of TMC affiliates (hereinafter "new marketing assistance and coordination company"). The companies will be established later this year and begin operations on January 1, 2010.
The new domestic marketing company is being established as the matrix for promotional functions within TMC's Japan Sales Operations Group, while the new marketing assistance and coordination company will be the matrix for providing assistance for the marketing efforts of TMC's Operation Planning & Support Group, which is tasked with marketing outside Japan. The new marketing assistance and coordination company will handle the marketing coordination and assistance for its 100% subsidiaries, which will include the new domestic marketing company, the advertising agency Delphys Inc., as well as Amlux Toyota Co., Ltd. (which handles the operations of the Mega Web automobile-themed amusement facility in Tokyo and others) and Toyota Automall Development Corporation (which handles planning and operations of shopping centers and auto malls).
The new companies are being created by TMC as two separate entities so that tasks can become more specialized and functions enhanced, and so that genchi genbutsu marketing activities can be advanced, with a focus on customer-centered activities. In addition, the aim is to carry out marketing activities that also bear in mind ways to contribute to TMC's product development and sales innovation by promptly and accurately gauging the needs of customers and then providing prompt feedback to TMC.
The new domestic marketing company is being established as the matrix for promotional functions within TMC's Japan Sales Operations Group, while the new marketing assistance and coordination company will be the matrix for providing assistance for the marketing efforts of TMC's Operation Planning & Support Group, which is tasked with marketing outside Japan. The new marketing assistance and coordination company will handle the marketing coordination and assistance for its 100% subsidiaries, which will include the new domestic marketing company, the advertising agency Delphys Inc., as well as Amlux Toyota Co., Ltd. (which handles the operations of the Mega Web automobile-themed amusement facility in Tokyo and others) and Toyota Automall Development Corporation (which handles planning and operations of shopping centers and auto malls).
The new companies are being created by TMC as two separate entities so that tasks can become more specialized and functions enhanced, and so that genchi genbutsu marketing activities can be advanced, with a focus on customer-centered activities. In addition, the aim is to carry out marketing activities that also bear in mind ways to contribute to TMC's product development and sales innovation by promptly and accurately gauging the needs of customers and then providing prompt feedback to TMC.
Outline of Two Marketing Companies
| New domestic marketing company* | New marketing assistance and coordination company* | |||||||||
| Establishment | Around October 2009 (tentative) |
Around December 2009 (tentative) |
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| Operations begin | January 1, 2010 | January 1, 2010 | ||||||||
| Business areas |
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| Capitalization | 100 million yen | 100 million yen | ||||||||
| Investment | 100% subsidiary of the new marketing assistance and coordination company | 100% subsidiary of TMC | ||||||||
| Location | Tokyo (branch in Nagoya City) | Tokyo (branch in Toyota City) | ||||||||
| Company president(s) | Hiroshi Takada | Akio Toyoda Hiroshi Takada |
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| No. of employees | Approx. 140 (tentative) | Approx. 110 (tentative) |
*Names for both companies are currently under consideration
Delphys Inc.
| Establishment | March 1949 |
| Business areas | Advertising planning and creation; event planning and operation; retail development; etc. |
| Capitalization | 50 million yen (100% affiliate of TMC) |
| Location | Kudan Minami 2-3-18; Chiyoda-ku, Tokyo |
| Company president | Akira Imai |
| No. of employees | 462 |
Amlux Toyota Co., Ltd.
| Establishment | February 1990 |
| Business areas | Handles planning, operation and management of Mega Web, Amlux Tokyo, etc. |
| Capitalization | 50 million yen (100% affiliate of TMC) |
| Location | Higashi Ikebukuro 3-3-5; Toshima-ku, Tokyo |
| Company president | Mikio Ogasawara |
| No. of employees | 42 |
Toyota Automall Development Corporation
| Establishment | September 1999 |
| Business areas | Handles planning, operation and management of Tressa Yokohama, Colorful Town Gifu, etc. |
| Capitalization | 1.99 billion yen (100% affiliate of TMC) |
| Location | Meieki 3-24-14 (3rd floor of LC Building); Nakamura-ku, Nagoya City, Aichi Prefecture |
| Company president | Atsushi Komatsuki |
| No. of employees | 70 |
Organizational Structure for New Companies
