Toyota Holds Tree-planting Event in China

Tokyo ― TOYOTA MOTOR CORPORATION (TMC) announces it held a tree-planting event on September 26 in Fengning Man Autonomous County, Hebei Province*, China, in cooperation with the China-Japan Scientific Technology & Economic Exchange Association of the Chinese Academy of Sciences, the Hebei Province Forestry Bureau and the Green Earth Center nonprofit organization.

At the event, part of the joint Sino-Japanese 21st Century Greater Beijing Reforestation Model project, Toyota Motor (China) Investment Co., Ltd. (TMCI) President Masahiro Kato and approximately 100 other volunteers from TMCI and other TMC affiliates in China planted 450 Chinese red pine trees.

The 21st Century Greater Beijing Reforestation Model project is aimed at preventing desertification in China, which is now encroaching on Beijing. Under the project, local residents and volunteers from TMC affiliates and NPOs have planted trees on approximately 2,800 hectares over the past eight years. The joint project hopes to foster the know-how that it has developed to date to establish an infrastructure to further promote greening activities in China.

TMC is committed to carrying out its social contribution activities in China, with a focus on environmental protection, human-resource development and traffic safety. In addition to its afforestation programs to combat desertification, TMC also created the Toyota Environmental Protection Aid Program for China's Youth and is supporting local activities to protect the environment. TMC has also teamed up with the School of Public Policy & Management at Tsinghua University to establish the Toyota Study Assistance Fund, as well as a research center, with the aim of fostering the development of human resources. Meanwhile, in the area of traffic safety, TMC has been working with the Chinese Ministry of Public Security to hold public events on safe driving. TMC will continue to engage in these social contribution activities as part of its effort to actively contribute to Chinese society as a good corporate citizen.