Sep. 16, 2009
TMC to Conduct Autumn Traffic-safety Campaign
Tokyo ― TOYOTA MOTOR CORPORATION (TMC) announces it will conduct its autumn Toyota Traffic Safety Campaign in Japan from September 21 to October 31. The campaign will coincide with Japan's autumn Nationwide Traffic Safety Campaign, which runs from September 21 to 30.
The main theme of this year's campaign is "Traffic Safety for Seniors". TMC aims to bring drivers' attention to the fact that, according to the National Police Agency, 48.5% of all people killed in traffic accidents in Japan in 2008 were aged 65 years or older. Specific activities during the campaign include the distribution of 800,000 traffic-safety flyers at vehicle dealerships and other locations nationwide.
The campaign will be accompanied by the opening of a new group-learning program on TMC's "Kodomobilita", a Japanese-language, traffic-safety website for kids. The new program, called "Let's make bicycle safety maps!", is targeted at fifth- and sixth-year elementary school students and is aimed at reducing the number of traffic accidents involving cyclists.
| "Traffic Safety for Seniors" traffic-safety flyer |
Target | Drivers |
| Content | - Enhancing pedestrian visibility at night by promoting the wearing of light colored clothing and/or reflective material - Introduction to traffic-related mental training |
|
| Distribution method | Via dealers of vehicles, logistics systems and forklifts, parts distributors and rental/lease companies nationwide | |
| Volume | Approx. 800,000 | |
| Period | September 21 to October 31 | |
| "Let's make bicycle safety maps!" web-based, group-learning program |
Target | Fifth- and sixth-year elementary school students |
| Content | With use of both a program on the Kodomobilita website and Google Maps (a web mapping service), students create a safety map of the local area by marking places that they felt were dangerous for cyclists or where the students had themselves felt unsafe. The aim is for the participants to gain a better awareness of traffic safety through discussion and information sharing. Kodomobilita also features instructional content for teachers and parents. | |
| URL | http://www.toyota.co.jp/kodomobi/ (Japanese) | |
| Opening | September 21 | |
