Jun. 19, 1998

Toyota Introduces New Corporate Identity
for Toyota Auto Dealers

 

Tokyo―TOYOTA MOTOR CORPORATION (TMC) announced today that one of its domestic sales channels, Toyota Auto, will cap 30th anniversary celebrations on August 18 with a new Corporate Identity (Cl): "Netz Toyota."

TMC has five sales channels in Japan: Toyota, Toyopet, Corolla, Vista, and Auto. In order to achieve a domestic sales goal of 2.5 million units, the Company hopes to assure each channel can cover its market by bringing together unique products with unique sales strategies. The new Netz Toyota will market to women and people in their 20s and 30s in particular, and will feature youthful and dynamic products, outlets, and sales methods.

The newly-introduced Cl is an example of Toyota's initiative to share and employ new ideas with the employees and operators of sales outlets nationwide. The Company also hopes the move will send a strong message to customers.

The Toyota Auto channel was established in 1967. It comprises 66 new car sales dealers and 975 sales outlets, with cumulative sales of 9,023,310 units (as of May 31, 1998).

Netz TOYOTA
NETZ
A German word meaning "network." It is also an acronym for "Network of Energetic Teams for Zenith," which is the philosophy of the new Cl.
"Netz Toyota" sales outlets will aim to create a "distribution brand" for the channel, which will be based on the following five basic concepts
  1. Products
    To prepare a full lineup of products that radiate an image of youth and energy.
  2. Service
    To provide suggestions on vehicle customizations, along with reliable, speedy, reasonable service.
  3. Outlets
    To create showrooms with pleasant atmospheres and extended hours, where customers can feel comfortable about casually stopping by anytime.
  4. Staff
    To provide "car life consulting" to customers so that they can seek advice on anything having to do with cars.
  5. Style
    To listen closely to customer opinions, and to strive constantly to change and improve based on those views.

As a means of concretely applying these concepts, Toyota is moving to develop appropriate programs and systems nationwide. One example is "SMAP" (Store Merchandising Action Program), a store-focused sales agenda. Another is the "Hubnet" core store network consisting of service-oriented outlets that surround a core showroom capable of displaying about 30 vehicles.

Basic Concept and Specific Tasks

Basic Concept and Specific Tasks