TOYOTA TO MARK 60th ANNIVERSARY OF ITS
ESTABLISHMENT WITH COMMEMORATIVE PROJECTS

Tokyo―TOYOTA MOTOR CORPORATION (TMC) announced today a number of projects it will undertake next year in Japan to celebrate the 60^th anniversary of its establishment, which will be reached on November 3, 1997. Toyota's commemorative projects will focus mainly on promoting the development of science and technology and encouraging cultural activities.

TMC was founded in 1937 with the objective of laying the foundations for Japan's domestic automobile industry. With the completion of the Koromo Plant (now called the Honsha Plant) in 1938, the company embarked on mass production. Since this beginning, thanks to customers' patronage and the cooperation of its dealers and suppliers worldwide, TMC has been able to deal successfully with many issues, such as the turbulence of the postwar period, the liberalization of trade and capital, the oil crisis and tightened emission control regulations, exchange rate fluctuations, and trends towards globalization.

As part of the 60^th anniversary projects, Toyota will support four programs to help promote science and technology, including the Advanced Science and Technology Support Program. Also, TMC will present a series of Toyota Philharmonic Master Players Berlin concerts. The orchestra, composed mainly of members of the Berlin Philharmonic Orchestra, will play in a number of major Japanese cities. To enhance its public relations activities, TMC will start construction of an annex to the Toyota Automobile Museum, originally built to help mark the firm's 50^th anniversary. Also, the Toyota Exhibition Hall, built to commemorate TMC's 40^th anniversary, will be completely renovated. Furthermore, of the vehicles that TMC will provide for use during the Nagano Olympics, about 600 will be donated to welfare organizations nationwide at the end of the Games.

Details of the commemorative projects are given in the Reference attached. TMC expects the overall cost to reach about ¥7 billion.

1. Promotion of Programs to Support Science and Technology

   TMC will use its resources and technology to help promote science and technology through four programs

   1. Advanced Science and Technology Support Program

      For five years starting in 1997, TMC will subsidize universities and research institutions and support academic conferences to vitalize advanced science and technology research.

      1. TMC will subsidize 10 to 20 projects at universities and research institutions annually to foster growth in early research development stages.
      2. TMC will support academic conferences on advanced research.

   2. Youth Creativity Cultivation Program

      Working with the Japan Institute of Invention and Innovation and the informal in-house Toyota Engineering Society, TMC will, for the next three years, send its employees to guide youth in invention and innovation clubs nationwide in order to foster the creativity which will lead the next generation of technical innovation.

   3. Traffic Model City Program

      For the next three years, TMC will provide Intelligent Transport Systems (ITS) technological know-how for Toyota City municipal and traffic model planning.

   4. Environmental and Afforestation Program

      TMC will promote the Forest of Toyota program, now in the research stage, and, over the next five years, will create a "model forest" to provide empirical proof of afforestation. As one aspect of Environmental and Afforestation Study Group activities, TMC will make afforestation proposals and hold symposiums on the subject.

2. 60^th Anniversary Concert

   TMC will present concerts in a number of major Japanese cities by an orchestra composed mainly of Berlin Philharmonic Orchestra members.
   To express its appreciation on this occasion, TMC will charge a modest admission fee, and the proceeds will go to educational and welfare funds.

   1. Name

      Toyota Philharmonic Master Players Berlin; in cooperation with the Herbert von Karajan Centre, Vienna

   2. Date

      July 1997

   3. Sites

      Tokyo, Nagoya, Osaka, and 10 other major cities

3. Construction of Toyota Automobile Museum Annex

   The Toyota Automobile Museum, built as one of TMC's 50th anniversary projects, exhibits the 100 years of progress in the automobile industry since the invention of the gasoline-powered automobile. TMC will upgrade museum activities by building an annex to provide more space for exhibitions and storage.

   1. Location

      Adjacent to Toyota Automobile Museum, Nagakute-cho, Aichi Prefecture

   2. Facilities

      1 basement, three upper floors (planned)

   3. Start of construction

      July 1997

   4. Planned completion

      April 1999

4. Complete Renovation of Toyota Kaikan Exhibition Hall

   The Toyota Kaikan Exhibition Hall, built in 1977 to mark TMC's 40^th anniversary, exhibits automobile science in an easy-to-understand way. Renovation, the first since 1991, will completely refurbish facilities to create an exhibition hall that will emphasize Toyota's corporate stance, focusing on the company's latest technologies, using computer graphics and virtual reality. (Planned completion: spring 1998)

5. Donations

   Of the vehicles TMC will supply for use during the Nagano Winter Olympics, about 600 will be donated to social welfare organizations nationwide at the end of the games.