Toyota First Automaker in the Philippines to Reach One Million Sales Milestone

In April 2015, Toyota Motor Philippines Corporation (TMP) sold 9,467 units. Though small, this accomplished something big: one million Toyota vehicles sold in the Philippines.

Based on the most recent Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI) report, Toyota has sold a total of 1,000,468 units since it started operations back in 1989.

Not only just the largest brand in the Philippines, Toyota is also one of the major players in local automotive manufacturing. More than 60% of the vehicles sold were made in the Philippines at the former Bicutan Plant and the Santa Rosa Plant in Laguna. This is testament to Toyota’s longstanding commitment here.

Of the locally made vehicles, the well-loved Toyota Revo and Innova combined to sell 268,065 units, while the Corolla sold 213,325 units and the Vios sold 157,347 units.

Of the milestone, Toyota Philippines President Michinobu Sugata said: “Achieving one million sales is a great accomplishment for our company and the local automotive industry. We first thought this milestone would be reached in the latter half of the year, but strong sales led to reach this goal three months early. The loyalty and trust of our customers and the strong partnerships and bonds with our stakeholders have all contributed to our reaching of this remarkable goal in just 27 years. Truly, we owe this achievement to them. We at Toyota feel at the bottom of our hearts that selling a million vehicles means we helped make a million people smile. However, we are not content with this, in fact, it only will push us harder to serve our customers even better and work harder to consistently provide better products and servers through our 47 dealers nationwide.”

Sugata continues: “While Toyota is grateful for its success, we remain thoroughly committed to help drive the Philippines’ social and economic development forward. Besides economic contributions such as investments, taxes, and steady employment, Toyota is just as committed in investing in people and technology, as well as broadly investing in corporate social responsibility (CSR) activities in the areas of health, education, environment, and community service. On top of making our customers smile, we also want to put a smile on the faces of many Filipinos by giving back to society.”