Jan. 18, 1978
DECEMBER HIGHLIGHTS AND OUTLOOK FOR 1978
TOYOTA ANNOUNCES 1977 PRODUCTION, DOMESTIC
REGISTRATIONS AND EXPORT RESULTS
TOKYO―Toyota Motor Company announced today that the Company's total motor vehicle production for 1977 was 2,720,758 units, up 9.4% from 1976. Domestic registrations of new Toyota vehicles for 1977 totaled 1,303,299 units, a 0.2% drop compared with 1976. Total exports in 1977 were 1,413,235 units, up 20% from 1976.
Domestic sales, due to an unexpected slackness in demand, showed minus growth of 0.2% compared with 1976. Exports, however, due to a heightened trend worldwide toward economy cars, grew 20% compared with 1976.
Total production in December 1977 was 224,542 motor vehicles, up 12.6% from December 1976. Total domestic registrations of new Toyota vehicles for the month were 120,369 vehicles, down 0.1% from the same month a year ago. Toyota exports of passenger cars, trucks and buses were 133,359 vehicles for the month, up 30.2% from December 1976.
- PRODUCTION
- Toyota Motor Company produced 224,542 vehicles in December 1977, up 12.6% from December 1976. Passenger car production was 157,281 vehicles (up 17.1% from December 1976); small-truck production was 44,669 vehicles, down 4.0% from Dec. 1976); and large-truck production was 21,368 vehicles (up 24.9% from December 1976). Bus production for the month totaled 1,224 vehicles, down 17.5% from the same month a year ago.
- DOMESTIC REGISTRATIONS
- Toyota Motor Sales Company announced that a total of 120,369 new Toyota vehicles were registered in Japan in December 1977, down 0.1% from December 1976. Of these new registrations, passenger cars accounted for 87,856 units, up 0.8% from December 1976, while trucks and buses accounted for 32,513 units, down 2.5% from December 1976. Passenger cars thus accounted for 73.0% of all new Toyota domestic registrations for the month.
- EXPORT
- Toyota Motor Sales Company exported 133,359 motor vehicles in December 1977, a 30.2% increase over December 1976. Passenger car exports totaled 89,386 units (up 28.0% from December 1976), of which the Corolla model accounted for 43,566 units and the Celica for 19,847 units. The Hi-Lux truck accounted for 21,387 export units. Including trucks and buses, 51,904 motor vehicles were exported to the United States, 11,448 to Saudi Arabia and 6,095 to Australia.
- OUTLOOK FOR 1978
- Toyota has set an overall sales goal of 2,860,000 motor vehicles for 1978. The domestic sales target is 1,430,000 units, up 10% from 1977, because of expectations of expanding domestic demand due to the Japanese government's policy of adopting measures to stimulate the economy. For exports, meanwhile, the overseas environment is becoming increasingly severe and it is impossible to expect large growth, although growth is expected in the Arab oil-producing nations and in the countries of Southeast Asia. The total goal for exports in 1978 is thus 1,430,000 units, slightly above the actual 1977 figure.
