Aqua Design Sketches

An elegant, simple, and class-beating design based on the principle of Harmo-tech (advanced yet familiar technologies that stimulate the intellect and the senses).

Exterior Sketches

  • AQUA Early Stage Sketch
    AQUA Early Stage Sketch
  • AQUA Early Stage Sketch
    AQUA Early Stage Sketch
  • AQUA Early Stage Sketch
    AQUA Early Stage Sketch
  • AQUA Small Image Model
    AQUA Small Image Model
  • AQUA Development Sketch
    AQUA Development Sketch
  • AQUA Development Sketch
    AQUA Development Sketch
  • AQUA Development Sketch
    AQUA Development Sketch
  • AQUA Development Sketch
    AQUA Development Sketch
  • AQUA Development Sketch
    AQUA Development Sketch
  • AQUA Development Sketch
    AQUA Development Sketch
  • AQUA Development Sketch
    AQUA Development Sketch
  • AQUA Development Sketch
    AQUA Development Sketch
  • AQUA Development Sketch
    AQUA Development Sketch
  • AQUA Development Sketch
    AQUA Development Sketch
  • AQUA Development Sketch
    AQUA Development Sketch
  • AQUA Development Sketch
    AQUA Development Sketch
  • AQUA Final Stage Sketch
    AQUA Final Stage Sketch
  • AQUA Final Stage Sketch
    AQUA Final Stage Sketch
  • AQUA Final Stage Sketch
    AQUA Final Stage Sketch
  • AQUA Final Stage Sketch
    AQUA Final Stage Sketch
  • AQUA Final Stage Sketch
    AQUA Final Stage Sketch
  • AQUA Final Model
    AQUA Final Model
  • AQUA Final Stage Sketch
    AQUA Final Stage Sketch

Interior Sketches

  • AQUA Early Stage Sketch
    AQUA Early Stage Sketch
  • AQUA Early Stage Sketch
    AQUA Early Stage Sketch
  • AQUA Early Stage Sketch
    AQUA Early Stage Sketch
  • AQUA Development Sketch
    AQUA Development Sketch
  • AQUA Development Sketch
    AQUA Development Sketch
  • AQUA Development Sketch
    AQUA Development Sketch
  • AQUA Development Sketch
    AQUA Development Sketch
  • AQUA Development Sketch
    AQUA Development Sketch
  • AQUA Development Sketch
    AQUA Development Sketch
  • AQUA Development Sketch
    AQUA Development Sketch
  • AQUA Development Sketch
    AQUA Development Sketch
  • AQUA Development Sketch
    AQUA Development Sketch
  • AQUA Final Stage Sketch
    AQUA Final Stage Sketch
  • AQUA Final Stage Sketch
    AQUA Final Stage Sketch
  • AQUA Final Stage Sketch
    AQUA Final Stage Sketch
  • AQUA Final Stage Sketch
    AQUA Final Stage Sketch
  • AQUA Final Stage Sketch
    AQUA Final Stage Sketch
  • AQUA Final Stage Sketch
    AQUA Final Stage Sketch
  • AQUA Final Stage Sketch
    AQUA Final Stage Sketch
  • AQUA Final Stage Sketch
    AQUA Final Stage Sketch
  • AQUA Early Stage 3-D Modelling
    AQUA Early Stage 3-D Modelling
Shingo Tomooka
Project Chief Designer
Toyota Motor East Japan

Shingo Tomooka

AQUA

Like water, as its name suggests, it's something that we can't do without.
A partner at times, or a lifeline at others, it's a car that will accompany you in this new era.
This is what I had in mind at the very start of the design development.

Shingo Tomooka
Ryouta Fujishima
Concept Planning / Interior Design
Toyota Motor East Japan

Ryouta Fujishima

Harmo tech

For the next Aqua, I had a vague image of something advanced yet familiar and people-friendly as opposed to something super futuristic that I had imagined in my childhood.
Advanced technology that accompanies people in harmony; this is how I thought it should be.

Ryouta Fujishima
Yoshihiro Shimada
Exterior Design

Yoshihiro Shimada

Teardrop

Its presence alone would not only be comforting but also add colors to our everyday life as a casual compact car. I was inspired by objects with flowing, organic shapes and created a simple iconic design that needn't rely on superficial character lines.

Yoshihiro Shimada
Syouta Itou
Exterior Design
Toyota Motor East Japan

Syouta Itou

Quick Modelling

I created many quick models to express a shape that conveys an advanced yet people-friendly look. In order to do so, I explored various shapes using 3-D tools as if I were brainstorming idea sketches.

Syouta Itou
Mika Ueno
Exterior Design
Toyota Motor East Japan

Mika Ueno

Vigorous yet Friendly

The Aqua's look is neither cute nor cunning, and I struggled until the very end to find that perfect balance between a vigorous and friendly look.
Taking advantage of the computer, I forcefully transformed my original shapes in order to create a look that otherwise would have been impossible by hand sketching.

Mika Ueno
Ai Murai
Interior Design

Ai Murai

Drop shadow

By coincidence, I came upon a photo that inspired me to create a simple and new 'shape x function' design. I imagined dividing a shape into two, then shifting them to place the functional elements in-between to enhance usability.
At the same time, I realized that this theme enabled a wide range of new possibilities for occupant-friendly CMF.

Ai Murai