Crown (Crossover type) Design Sketches

We sought to express the innovation and boldness that are part of the Crown's DNA with elegance and quality, and aimed for a clean design that conveys a new, youthful spirit.

Exterior Sketches

  • Advanced Lift-up Sedan Sketch
    Advanced Lift-up Sedan Sketch
  • Advanced Lift-up Sedan Sketch
    Advanced Lift-up Sedan Sketch
  • Advanced Lift-up Sedan Sketch
    Advanced Lift-up Sedan Sketch
  • Advanced Lift-up Sedan Sketch
    Advanced Lift-up Sedan Sketch
  • Advanced Lift-up Sedan Sketch
    Advanced Lift-up Sedan Sketch
  • Advanced Lift-up Sedan Sketch
    Advanced Lift-up Sedan Sketch
  • Advanced Lift-up Sedan Sketch
    Advanced Lift-up Sedan Sketch
  • Early Key Sketch
    Early Key Sketch
  • Early Key Sketch
    Early Key Sketch
  • Early Key Sketch
    Early Key Sketch
  • Early Hammerhead Theme Sketch
    Early Hammerhead Theme Sketch
  • Early Hammerhead Theme Sketch
    Early Hammerhead Theme Sketch
  • Early Sketch
    Early Sketch
  • Early Sketch
    Early Sketch
  • Mid Stage Key Sketch
    Mid Stage Key Sketch
  • Mid Stage Sketch
    Mid Stage Sketch
  • Mid Stage Sketch
    Mid Stage Sketch
  • Mid Stage Sketch
    Mid Stage Sketch
  • Final Sketch
    Final Sketch
  • Final Sketch
    Final Sketch
  • Final Sketch
    Final Sketch
  • Final Sketch
    Final Sketch
  • Final Sketch
    Final Sketch
  • Final Sketch
    Final Sketch
  • Final Head Lamp Image
    Final Head Lamp Image
  • Final Head Lamp Image
    Final Head Lamp Image
  • Final Rear Lamp Image
    Final Rear Lamp Image

Interior Sketches

  • Advanced Sketch
    Advanced Sketch
  • Advanced Sketch
    Advanced Sketch
  • Advanced Image Model
    Advanced Image Model
  • Early Sketch
    Early Sketch
  • Final Model
    Final Model
  • Final Model
    Final Model
  • Final Model
    Final Model
  • Final Details
    Final Details
  • Detail Ideas
    Detail Ideas
  • Detail Ideas
    Detail Ideas
  • Door Trim Sketch
    Door Trim Sketch
  • Steering Wheel Sketch
    Steering Wheel Sketch

Color Design

  • Fabric Evaluation Scene
    Fabric Evaluation Scene
  • CMF Evaluation Scene
    CMF Evaluation Scene
Project Chief Designer Mitsunori Miyazaki
Project Chief Designer

Mitsunori Miyazaki

From the very beginning, we had free discussions between team members of different generations, and managed to design a car for today. I hope that the Crown continues to be a brand that people admire and feel a connection with, and that it'll also inspire smiles as it drives around town.

Project Chief Designer Mitsunori Miyazaki
Exterior Design Toyokazu Nishihama
Exterior Design

Toyokazu Nishihama

The young designers let their imaginations run free thinking about the kind of Crown they'd like themselves, breaking away from fixed notions and focusing on essentials. As a team, we broke through barriers like generation gaps to work together to create a new Crown that expresses a modern sensibility. You'll be a Crown fan before you know it!

Exterior Design Toyokazu Nishihama
Exterior Design Yukiko Yano
Exterior Design

Yukiko Yano

Prestige is a must for the Crown. A good stance and a feeling of high quality are crucial for its design. I visualized my ideas in sketches, thinking "This is how I want the Crown to be." I remember really enjoying working together with the modelers, going through repeated rounds of trial and error to make the design a reality. I hope that many people will drive it.

Exterior Design Yukiko Yano
Exterior Modeling Yasuhiko Miyawaki
Exterior Modeling

Yasuhiko Miyawaki

I have liked the Crown ever since I was a child, so I was really happy to have the opportunity to model one. I threw myself into the work. Aiming for a simple and beautiful mass with movement, I devoted myself until the very end in building the clay model.

Exterior Modeling Yasuhiko Miyawaki
Exterior Digital Modeling Masaki Hidaka
Exterior Digital Modeling

Masaki Hidaka

I was in charge of interpreting the design keywords and original exterior sketches into the digital model. Building a model is a logical process, but I often had to rely on my intuition, so it was very challenging. After thinking it through with the designers, I believe that we succeeded in creating a beautiful, simple, and appealing car.

Exterior Digital Modeling Masaki Hidaka
Interior Design Shunsuke Tanaka
Interior Design

Shunsuke Tanaka

What would impress my family if they were the target customers? Frankly, it would be comfort, ease of use, and attractive looks. Plus, the idea that everyone, not just the driver, can play the lead role. So, I created a "special seat" that caters to everyone's wishes. A passenger seat that people would want to sit in; that's what I focused on.

Interior Design Shunsuke Tanaka
Interior Design Koji Yamaguchi
Interior Design

Koji Yamaguchi

The new Crown went through major changes. The idea of "striving for innovation" was difficult from the conceptual stage, but I had fun taking the customer's perspective while designing it. Space configuration, functionality, and details were all designed by anticipating customer needs. I hope customers appreciate the design and value that this new interior offers.

Interior Design Koji Yamaguchi
Interior Digital Modeling Shohei Shiga
Interior Digital Modeling

Shohei Shiga

I managed to make a production version with all the appeal of the original idea by using the physical model and combining it with the VR model. The contrast between the sharp design of the instrument panel and the soft surface that flows from behind it into the door and center console is visually appealing from all seats. I was also very particular about even the smallest angle and the sense of volume of every surface.

Interior Digital Modeling Shohei Shiga
Color Design Keiko Shishido
Color Design

Keiko Shishido

I've been devoted to color design for 20 years! I've worked on many cars and thought I would like to have many of them, but this is the first time I felt that I actually wanted to buy the car. It just goes to show that I managed to achieve what I really wanted to do. I'd be happy if customers feel the same way of just wanting to drive it.

Color Design Keiko Shishido