Combining heritage with modern style, the design keywords are Reliable, Timeless and Professional, to create something that will be trusted and cherished, with sophisticated functional beauty useful even on the job.
My Land Cruiser roots lie in my childhood because my father owned a nice one. This design theme is "Back to origins with new values," so we needed to understand the Land Cruiser legacy inherited from previous generations but we pushed ourselves to design everything anew. I hope many people come to like it.
Calty Design Research
Jin Won Kim
It was truly an honor to design a new Land Cruiser icon to represent its legendary heritage and hardcore off-road DNA. Focusing on the "Form Follows Function" principle, we took a more disciplined and authentic design approach, giving the styling a "Functional Reason" and meaning. It is unmistakably a Land Cruiser "250" that is simple yet powerful with a heroic presence and timeless authenticity.
Stripping away all that is redundant and in pursuit of simplicity, I aimed for a timeless design so that its owners can treasure it for a long time. It is designed for functionality with a low, horizontal beltline to allow a better feel for the car's behavior and enhance visibility.
There should not only be cool-looking Land Cruisers but cute ones as well. I thought through the smallest detail so that customers can customize it to their liking, and I'm hoping to see many different types of Land Cruiser "250"s worldwide.
The Land Cruiser prides itself on being immensely popular and trustworthy around the world. We tried our utmost to design a shape that's simple yet powerful. I hope that when this new model reaches our customers worldwide, it will bring excitement and smiles.
We succeeded in making a great car. The Land Cruiser "250" is fun to look at, ride, and play with. As a team, we enjoyed digital modeling while being meticulous to the smallest of details. I believe that the Land Cruiser "250" will bring many smiles to our customers for its ability to venture anywhere in the world.
What is a "high-quality tool for professionals?" It's something reliable that makes its owner confident. It's treasured for a long time, and it's shaped with meticulous attention to detail that reflects its true nature. The interior was designed with such intent. I hope that this car becomes a trustworthy partner for many more customers.
We were very particular as a team about making everything look cool to its finest details to express the reliable strength and user-friendly controls that make the Land Cruiser "250" what it is. I believe that it's an interior that makes one feel safe to enjoy off-roading.
To make the renowned Land Cruiser more appealing, we reviewed the design on a regular basis by making the best of both virtual and real models. I believe the interior is good looking and of high quality. I hope people can drive it and feel its character.
I enjoyed designing this Land Cruiser and trying to make it look powerful and exciting, hoping to bring smiles to everyone who sees it. I hope people appreciate the drastically different characters it expresses depending on the color, and that customers worldwide treasure it for years to come as their one-of-a-kind partner.