May 21, 2025
RAV4 Design Sketches
"Life is an Adventure" is the key design concept. We've further evolved the unique design of the RAV4 to keep you wanting to go further.
Exterior Sketches
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- RAV4 Final Sketch
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- RAV4 Final Sketch
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- RAV4 Final Sketch
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- RAV4 Adventure Final Sketch
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- RAV4 Adventure Final Sketch
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- RAV4 Lamp Final Sketch
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- RAV4 Mid Stage Idea Sketch
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- RAV4 Mid Stage Idea Sketch
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- RAV4 3D Image Model
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- RAV4 Mid Stage Detail Idea Sketch
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- RAV4 Early Idea Sketch
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- RAV4 Early Idea Sketch
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- RAV4 Early Idea Sketch
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- RAV4 Early Idea Sketch
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- RAV4 Adventure Early Idea Sketch
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Interior Sketches
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- RAV4 Final Sketch
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- RAV4 Instrument Panel Final Sketch
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- RAV4 Instrument Panel Final Sketch
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- RAV4 Center Console Final Sketch
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- RAV4 Door Trim Final Sketch
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- RAV4 Door Trim Final Sketch
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- RAV4 Early Idea Sketch
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- RAV4 Early Idea Sketch
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- RAV4 Early Idea Sketch
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- RAV4 Early Idea Sketch
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- RAV4 Early Idea Sketch
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Color Design
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- RAV4 Interior Material Evaluation
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- RAV4 Seat Upholstery Evaluation
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- RAV4 Exterior Color Evaluation
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Toyota Industries
Hideo Koyama
Carrying on the "go anywhere" spirit from its predecessors, we have further evolved the design to take on the coming era. Its versatile character can adapt to both urban and outdoor settings, so I hope drivers enjoy it in their own way.
Toyota Industries
Daisuke Iguchi
The design team for the new RAV4 had nearly the same members as the previous model. In creating this new one, we needed to evolve with the times to accommodate changing customer preferences. Please enjoy life with the new RAV4; its design sense is sure to resonate with a new generation of customers.
Toyota Industries
Junya Furuta
By deeply reexamining the reasons why the previous generation RAV4 is loved globally, we were able to identify its true essence. It offers new experiential value, and I hope that someday, it will grow to be the best car in the world.
Toyota Industries
Ryo Nakane
I sought to express a design that follows function in a simpler yet more advanced way than the previous generation RAV4. Since becoming involved in the development of the RAV4, my own lifestyle is now completely immersed in adventure. I hope that this car will also lead customers to find their new adventures.
Toyota Industries
Naoyuki Kawamoto
We designed the interior to have a simple yet powerful shape and equipped it with RAV4-like features such as smartphone storage, an armrest with a new mechanism, and easy to hold assist grips. For work or for leisure, it will always deliver, and I'd like you to feel the dependability of the RAV4.
Toyota Industries
Momoko Shigeaki
The overall taste is simple and urban, but I also took on the challenge of creating playful color coordination that brings a sense of excitement. I hope that it becomes not only a daily tool but also a companion that stirs your spirit of adventure.
Toyota Industries
Ryota Goto
For the new color option Urban Rock, we focused on creating a color and texture that matches both urban and natural settings while envisioning various usage situations. Please experience our New RAV4 to see a color lineup that has evolved to be more sophisticated compared to the previous generation.
Toyota Industries
Kazuya Kimura
I enjoyed the process of figuring out how to evolve the design from the previous generation RAV4. Through trial and error with the designers, we were able to create an attractive and powerful design. It would bring me joy if it becomes a favorite for our customers.
Toyota Industries
Jun Sakina
Clay models, digital models, VR... We combined everything we could and packed it with excitement. Please enjoy creating new stories with this car!
Toyota Industries
Kengo Nabekura
The RAV4 is a car I cherish. I wanted to continue driving a cool version, and I created the CAD data with that in mind. I discussed with the designers as much as possible and focused on the beauty of the design until I was satisfied. I would be very happy if the RAV4, which we worked hard to create together as team, is loved all over the world.
Internship
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