Tokyo, Japan (19 July, 2022)―The Toyota Mobility Foundation (TMF) has launched the Make a Move Project, an idea contest aimed at both drawing on the vision and know-how of various people to realize an ever-better mobility society, and establishing social implementations of their ideas and solutions. The contest opens to applications today.

Fun & Safety―Safely Experience Peak Excitement

Under the theme of Fun & Safety―Safely Experience Peak Excitement, ideas and solutions that draw on the know-how of motor sports to achieve traffic safety and regional revitalization will be accepted from July 19 to August 1. The Ebisu Circuit (Nihonmatsu City, Fukushima Prefecture) is planned as the venue for the idea assessment to project implementation phases. That circuit features many courses carefully designed to enhance the driving skills of a broad range of drivers. At the same time, Fukushima is known as the Mecca of extreme sports, and offers opportunities to pursue initiatives linked to distinctive local tourist attractions such as an air racing facility for aircraft speed competitions. We are aiming for entire novel ideas that make use of such facilities.

After the submission deadline, applications and solutions that pass document screening will be invited to Ebisu Circuit on August 24 and 25 to participate in idea refinement meetings intended to root ideas and solutions in local communities. The meetings will take place with mentors who have extensive experience in achieving rapid commercialization. Following that process, the top teams in the final selection that will take place sometime around October will receive a project grant of up to 50 million yen (up to a maximum total grant amount of 200 million yen).

Good Life on Earth―Coexistence for All Life on Our Planet

From July 19 to August 18, we will also accept submissions initiatives aimed at saving the Earth from the crisis brought about by factors such as climate change from high school and university students who are passionate about tackling that challenge under the theme of Good Life on Earth―Coexistence for All Life on Our Planet.

This program is co-sponsored by TMF, the One Earth Guardians Educational Program of the University of Tokyo Graduate School of Agricultural and Life Sciences, and HLAB. Selected applicants will receive advice from leading researchers, have opportunities to network with other people of their generation who share the same ambition, and also receive the grants necessary for the social implementation of their ideas and solutions. In the context of running this program, a University of Tokyo research administrators (URAs) will act as a liaison between applicants, the university, and communities. The URAs will help applicants refine their ideas during the present fiscal years and provide assistance with R&D as well as prototyping over the course of fiscal 2023. We hope that this program will lead to the birth of a community consisting of young leaders of tomorrow who continuously pursue creative solutions to global issues. We also expect the program to help broaden opportunities for the URAs promoting industry―academia cooperation to shine.

Application theme A

Fun & Safety―Safely Experience Peak Excitement

July 19 to August 1 (until 23:59), 2022
Your stage: racing venues. Unlimited potential.
The pursuit of fun is also the pursuit of safety.
Maximum grant of 50 million yen for each selected team (total sum of 200 million yen).
People or groups (either for- or non-profit) in or outside Japan that agree with the concepts of the contest and can pursue its activities together.

Application theme B

Good Life on Earth―Coexistence for All Life on Our Planet

July 19 to August 18 (until 23:59), 2022
Letting ideas to rescue the Earth flow from your passion.
High school, technical college, and first or second year university students, or people in that age bracket, from anywhere in Japan who believe in the concept of the contest and want to take on its challenge.

Application for both themes

Please contact for application procedure.

Since its founding, Toyota Motor Corporation has respected all of its stakeholders, including customers, business partners, employees, and the local communities as it carried out business activities aimed at building an affluent society through automaking. This led to founding the Toyota Mobility Foundation (TMF) in August 2014 to carry out even more public interest-oriented activities.

TMF dedicates itself to finding solutions to worldwide mobility issues through a broad variety of projects aimed at realizing a mobility society that offers freedom of movement to all people. It will continue to capitalize on the skills and know-how built up through Toyota Group business activities and collaborate with a wide range of partners to pursue activities aligned with the sustainable development goals (SDGs) established by the United Nations and contribute to the realization of a society that offers everyone a fulfilling life.

Sustainable Development Goals

Toyota Motor Corporation works to develop and manufacture innovative, safe and high-quality products and services that create happiness by providing mobility for all. We believe that true achievement comes from supporting our customers, partners, employees, and the communities in which we operate. Since our founding over 80 years ago in 1937, we have applied our Guiding Principles in pursuit of a safer, greener and more inclusive society. Today, as we transform into a mobility company developing connected, automated, shared and electrified technologies, we also remain true to our Guiding Principles and many of the United Nations' Sustainable Development Goals to help realize an ever-better world, where everyone is free to move.

SDGs Initiatives

SDGs goals that this project makes particular contribution to