Toyota City, Japan, March 10, 2026―Toyota Motor Corporation (Toyota) announced today that it will exhibit at the 25th H2 & FC EXPO (International Hydrogen & Fuel Cell Expo), which will be held at Tokyo Big Sight from Tuesday, March 17 to Thursday, March 19, 2026.

On Tuesday, March 17, Mitsumasa Yamagata, President of the Hydrogen Factory, will deliver a presentation on partnership initiatives toward the realization of a hydrogen society.

Additionally, Norimasa Matsuoka, Corporate Adviser, Executive Assistant to President of Chiyoda Corporation, and Yoshihiko Hamamura, Chief Project Leader (CPL) of the Hydrogen Factory, will present an overview of the jointly developed water electrolysis system.

Toyota will also hold a talk session together with the Tokyo Metropolitan Government and Aichi Prefecture―core local governments in key regions for promoting the introduction of fuel cell commercial vehicles―on the social implementation of a hydrogen society in the mobility sector.

Toyota views hydrogen as an important fuel and has been advancing various initiatives together with many partners across the value chain of "producing, transporting, storing, and using" hydrogen. Following the introduction of a large-scale water electrolysis system at its Honsha Plant (Toyota City, Aichi Prefecture), Toyota will continue to collaborate with regional government agencies and partners to achieve a hydrogen society.

Overview of the Exhibition

Date March 17-19, 2026
Venue Tokyo Big Sight (Koto-ku, Tokyo)
Main exhibits Honsha Plant water electrolysis system diorama (first public display), 3rd-gen FC system and other exhibits
Events Presentations and talk sessions scheduled at the Toyota booth
  • March 17, 11:30-12:00
    "Efforts toward commercialization, including completion of a 5-MW-class water electrolysis system demonstration unit at the Honsha Plant (tentative)"
    Norimasa Matsuoka, Executive Assistant to the President, Chiyoda Corporation
    Yoshihiko Hamamura, Chief Project Leader (CPL)
  • March 17, 13:45-14:15
    "Toyota's Initiatives toward the Realization of a Hydrogen Society (tentative)"
    Mitsumasa Yamagata, President
  • March 17, 14:30-15:00
    "Advancing the Social Implementation of a Hydrogen Society in the Mobility Sector through Public-Private Collaboration (tentative)"
    Akiko, Matsumoto, Vice Governor, Tokyo Metropolitan Government
    Hidenori Tsuzuki, Executive Director, Hydrogen and Mobility Promotion, Aichi Prefecture
    Mitsumasa Yamagata, President
Toyota booth image
Toyota booth image
Beyond Zero

"Achieving zero, and adding new value beyond it"

As part of efforts to pass our beautiful "Home Planet" to the next generation, Toyota has identified and is helping to solve issues faced by individuals and overall society, which Toyota calls "Achieving Zero," hoping to help reduce the negative impacts caused by these issues to people and the environment to zero. Additionally, Toyota is also looking "Beyond Zero" to create and provide greater value by continuing to diligently seek ways to improve lives and society for the future.

About Beyond Zero
https://global.toyota/en/mobility/beyond-zero/
Sustainable Development Goals

Toyota Motor Corporation works to develop and manufacture innovative, safe and high-quality products and services that create happiness by providing mobility for all. We believe that true achievement comes from supporting our customers, partners, employees, and the communities in which we operate. Since our founding over 80 years ago in 1937, we have applied our Guiding Principles in pursuit of a safer, greener and more inclusive society. Today, as we transform into a mobility company developing connected, automated, shared and electrified technologies, we also remain true to our Guiding Principles and many of the United Nations' Sustainable Development Goals to help realize an ever-better world, where everyone is free to move.

SDGs Initiatives
https://global.toyota/en/sustainability/sdgs/

SDGs goals that this project makes particular contribution to

  • AFFORDABLE AND CLEAN ENERGY
  • INDUSTRY, INNOVATION, AND INFRASTRUCTURE
  • SUSTAINABLE CITIES AND COMMUNITIES
  • CLIMATE ACTION
  • PARTNERSHIPS FOR THE GOALS

DOWNLOADS (IMAGES)

View with caption
  • Toyota booth image
    Toyota booth image

RELATED CONTENT