Apr. 20, 2026

LEXUS to Exhibit at Milan Design Week 2026The World Premiere of Five Immersive Installations Exploring New Possibilities of Space

LEXUS advances its pursuit of the value of mobility and enriched lifestyles by challenging conventional moving spaces, exploring new possibilities expressed through immersive artistic installations.
LEXUS unveils "SPACE," an immersive installation centered on its new flagship, the LEXUS LS Concept, expressing its vision within a luxury lifestyle through a 360-degree experience and envisioning a future of mobility seamlessly connecting land, sea, and air.
Alongside the installation, four creative teams present experiential works from "Discover Together 2026," inspired by the LEXUS LS Concept and exploring new forms of value under the theme of "Discover Your Space."

Staging the global premiere of its creative initiative installation "SPACE," LEXUS exhibits five works at Milan Design Week 2026^*1 in Milan, the world's largest design event. At Superstudio Più Daylight in the Tortona district, a hub of global creative talent, the installation presents alongside four works from "Discover Together 2026," a co-creation project with emerging creators, including one in-house team.

Chief Branding Officer Simon Humphries said: "All five works presented this year explore the potential of space. Last year, LEXUS unveiled the LS Concept as its new flagship. While the 'S' in LS once stood for 'Sedan,' it will come to represent 'Space.' This reflects the belief that luxury cars will no longer be defined solely by body type, but by the value of the space within. As human beings, we live with space every day, and the way we move through it and give it meaning is fundamental to our lives. Through this exhibition, we hope visitors will experience the untapped potential of space."

The exhibition will run through Sunday, April 26, 2026.

*1	The world's largest design exhibition held in Milan, Italy, featuring a wide range of events where furniture makers, global brands, and designers showcase their distinctive creativity.

Installation "SPACE"

Since its founding, LEXUS has continuously pursued new value across both products and services, forging its own path beyond the conventions of traditional luxury.

Driven by LEXUS' relentless pursuit of new value of mobility, this year's installation "SPACE" is an immersive interpretation of space within a luxury lifestyle inspired by the LEXUS LS Concept. Combining 360-degree visuals with sound and lighting, the work places visitors at the center of a future vision of space.

Mobility is evolving beyond transportation into a platform for expanding human experience with greater freedom. As land, sea, and air become seamlessly connected, movement transcends the act of reaching a destination, becoming an experience that enriches life itself. Experience LEXUS' vision for the future of mobility through "SPACE."

Official website: https://discoverlexus.com/stories/milan-design-week-2026

Discover Together 2026

Launched last year, "Discover Together" is a co-creation initiative that unites emerging creators aligned with the LEXUS vision, interpreting the brand's philosophy through their own distinct perspectives to explore new value creation. This year's theme, "Discover Your Space", focuses on a personal space unlike any before. Inspired by the LEXUS LS Concept, three creative teams engaged in ongoing dialogues with LEXUS, drawing on their respective expertise to bring their own interpretations to life.

This year's participants include Kyotaro Hayashi & Yumi Kurotani (Japan), Guardini Ciuffreda Studio (Italy), and Random Studio (the Netherlands), joined by a collaborative team of LEXUS in-house designers and master craftspeople rooted in Japan's manufacturing tradition. Through dialogue across diverse culture and disciplines, new perspectives and inspiration have emerged. Visitors are invited to experience the works realized through this collaboration with the four creative teams.

Official website: https://discoverlexus.com/stories/discover-together

Creator Comments

"VISIBLE INVISIBLE" Kyotaro Hayashi & Yumi Kurotani

"We believe that the invisible movements of emotion bring richness to life. In Japan, there is a culture and philosophy that values what cannot be seen. We envisioned this space as a tea room, where the passage of time and the presence of space are felt through the shifting of light. The tea room transcends status and race, bringing people together as equals, and in its intimate scale, creates a space where spirits can truly connect. The "nijiri-guchi", a low entrance that requires one to bow, momentarily resets the field of vision and physically marks the transition into the tea room as a separate world. The tokonoma alcove and garden express the seasons and the passage of time, evoking scenes that resonate with memory and stir the emotions. By rendering this transition through moving images, we expand light and space to create an experience like a miniature universe."

"WEARABLE SPACE" Guardini Ciuffreda Studio

"WEARABLE SPACE is based on the idea that the body is not only something that inhabits space, but something that can generate it. Through a coat embroidered with fiber optics, light emerges from the human gesture and expands into the surrounding space, transforming the act of wearing into an experience that connects matter, energy, and presence. Technology and sartorial tradition meet in a delicate balance, where innovation does not replace craftsmanship but amplifies it. Within this dialogue, fashion becomes both language and sensory experience: a threshold between intimacy and architecture, between body and environment. WEARABLE SPACE invites us to imagine a personal, sensitive, and dynamic space, one that belongs to the body that inhabits it and ultimately reveals it."

"A Moving Sanctuary" Random Studio

"A Moving Sanctuary reimagines the car as a space for stillness and reflection. The installation invites visitors to enter a padded, cocoon-like pod inspired by the quiet intimacy of the back seat of a chauffeur-driven vehicle. Once inside, guests lie down as a thermal sensing system detects the rhythm of their breath. This data activates a responsive choreography of light and sound that unfolds across the interior. Each experience is unique, gently guiding the body toward slower breathing and calm, transforming the vehicle into a sanctuary for the mind."

"The Crafted Cosmos" Japanese craftsmen with LEXUS in-house designers

"This installation focuses on the extraordinary craftsmanship created by Japanese artisans. From microscopic precision refined to within 0.1 mm to an infinitely expanding, cosmic scale, the delicate details shaped by artisans' hands, together with light, unfold new expressions within the space. Through this work, the infinite potential of Japanese craftsmanship is revealed on a cosmic scale. Within this beautiful handcrafted universe, a singular 'Cosmos', long sought deep within emerges, offering a moment of quiet fulfillment."

Exhibition Information

Dates	Media Day: April 20, Monday Public Opening: April 21, Tuesday to April 26, Sunday
Venue	Superstudio Più Daylight
Address	Via Tortona, 27, 20144 Milan, Italy
Exhibits	Installation SPACE Four works from Discover Together 2026 Kyotaro Hayashi & Yumi Kurotani (Japan) Guardini Ciuffreda Studio (Italy) Random Studio (Netherlands) Japanese craftsmen with LEXUS in-house designers (Japan)
Organizer	Lexus International

"Discover Together" Creator Profiles

Kyotaro Hayashi & Yumi Kurotani

Members (From left): Kyotaro Hayashi, Yumi Kurotani

A creative duo comprising filmmaker Kyotaro Hayashi and art director Yumi Kurotani.
Light and sound, space and imagery, and the distinctive textures inherent in physical materials. By delicately weaving together these diverse elements, they seek to create experiences centered on beauty and human sensibility.

Kyotaro Hayashi is a filmmaker and photographer who graduated from Tama Art University and went on to build his career at DRAWING AND MANUAL. His work has been recognized with numerous honors in Japan and internationally, including a Special Prize at the Venice Biennale and an iF DESIGN AWARD Gold. He currently serves as a part time lecturer at Tama Art University. Meanwhile, Yumi Kurotani works as an art director, photographer, and ceramic artist. She graduated from the Department of Environmental Design at Tama Art University and studied abroad at Aalto University in Finland, where she was exposed to Nordic design philosophy. After joining Shiseido's Creative Division as a new graduate, she established her independent practice in 2023. Her work has received multiple awards, including the Gold Prize at the Japan Spatial Design Awards, a finalist selection for the FRAME Awards 2020 Window Display of the Year Grand Prix, and an ACC Gold Award.

Together, their work transforms light into a language that stirs emotion, while layers of space are elevated into narratives that speak to human memory. Rather than positioning their works as objects for quiet observation alone, they are conceived as immersive installations that invite visitors to sharpen their senses and venture deeply into the experience themselves. By fusing thoughtful design with intuitive aesthetics, they continue to pursue experiences that leave a profound sense of wonder and an unforgettable impression in the minds of those who encounter them.
https://www.kyotaro.org
https://www.yumikurotani.com

Guardini Ciuffreda Studio

Members (From left): Giulia Giavatto, Riccardo Stufano, Ananya Jain, Luigi Ciuffreda, Tiziano Guardini

A team formed through collaboration with emerging designers, centered on fashion designer Tiziano Guardini and architect Luigi Ciuffreda, founders of Guardini Ciuffreda Studio, alongside Ananya Jain (architecture), Giulia Giavatto (interior design), and Riccardo Stufano (visual design).

The studio's philosophy is deeply rooted in sustainability, material intelligence, and natural systems, expressed through a design language defined by organic forms, tactile surfaces, and aesthetics inspired by nature. Bridging fashion, architecture, interior, and visual design, the studio places fashion and space at the core of its research, pursuing a research driven practice that dissolves the boundaries between space and material. Materials become a language, and form is transformed into narrative. The work invites surprise and engagement, unfolding as experiential installations meant not only to be observed, but to be felt both physically and emotionally.
https://guardiniciuffredastudio.it/

Random Studio

Members (From left): Daan Lucas, Dominique Rokebrand. (Not pictured) Morgan Maccari, Jeremy Faivre, Sander Plug, Sebastian Price, Andrew Hill, Victor Roussel

An independent spatial experience design studio based in Amsterdam and Paris. The studio's practice centers on creating innovative spaces that inspire surprise and invite interaction.

Specializing in creative strategy, experience design, spatial design, and interactive technology, the studio advances projects through a multidisciplinary team. They have collaborated across a wide range of fields, including exhibition spaces, retail experiences, and applied innovation programs.

Always exploring new ways to combine disciplines and drive innovation, the studio develops projects that translate ideas into environments people can step into, experience and remember.
www.random.studio

Japanese craftsmen with LEXUS in-house designers

Members (From top left): Yuji Kuroda, Shikan Tategu Kogei Co., Ltd., Yuri Tamura, LEXUS in-house designer, Shingo Yamashita, LEXUS in-house wooden model craftsman, Kazuhiro Nakada, Tendo Mokko Co., Ltd., Moto Takabatake, LEXUS in-house designer, Ryota Inagaki, Inagaki Sekizai-ten Co., Ltd.

A collaborative team in which LEXUS in-house designers join forces with master artisans who support Japanese craftsmanship, taking on the challenge of creating original Japanese art.

Kumiko craftsmanship from Shikan Tategu Kogei, passed down and continually refined over three generations in the foothills of the Suzuka Mountains in Mie; stone from Inagaki Sekizai-ten, which has pursued the beauty and potential of stone for more than a century; the tradition and innovation of Tendo Mokko's bentwood, revealing new possibilities for wood through molded plywood; and the handwork of a WorldSkills Olympics champion wooden model craftsman whose skills have long supported Toyota's car making. Now, through LEXUS' imagination, these elements are brought together and elevated into a form of art that transcends time.

Shingo Yamashita, LEXUS in-house wooden model craftsman: https://toyotatimes.jp/series/masters/049.html
Yuji Kuroda, Shikan Tategu Kogei Co., Ltd.: https://www.sashikan.com/
Ryota Inagaki, Inagaki Sekizai-ten Co., Ltd.: https://inase-utsuwa.com/
Kazuhiro Nakada, Tendo Mokko Co., Ltd.: https://www.tendo-mokko.co.jp/

Toyota Motor Corporation works to develop and manufacture innovative, safe and high-quality products and services that create happiness by providing mobility for all. We believe that true achievement comes from supporting our customers, partners, employees, and the communities in which we operate. Since our founding over 80 years ago in 1937, we have applied our Guiding Principles in pursuit of a safer, greener and more inclusive society. Today, as we transform into a mobility company developing connected, automated, shared and electrified technologies, we also remain true to our Guiding Principles and many of the United Nations' Sustainable Development Goals to help realize an ever-better world, where everyone is free to move.