Toyota to Sell U.S.-Made Tundra and Highlander in JapanUnder a new system introduced following Japan-U.S. negotiations, Toyota will begin selling two U.S.-made models in Japan, starting in Tokyo

Toyota City, Japan, April 2, 2026―Toyota Motor Corporation (Toyota) will sell the Tundra pickup truck and the Highlander SUV, both manufactured at Toyota's U.S. plants, in Japan using a new system that took effect on February 16, 2026. The vehicles will be sold through Toyota Mobility Tokyo Inc. starting on April 2. Nationwide sales^* are scheduled to begin this summer.

This new system allows vehicles manufactured in the U.S. to be sold in Japan without undergoing additional Japan-specific certification testing. Toyota has been exploring the use of this system to sell vehicles produced at its U.S. plants in Japan. Today, it announced that the Tundra and Highlander, two models popular in the U.S., have obtained certification under the system and will now be sold in Japan.
Sales of the Camry, which was also under consideration, will begin as soon as preparations are complete. By bringing these three U.S.-produced models to Japan, Toyota will meet the diverse needs of a broad range of customers and help further strengthen Japan-U.S. relations.

Tundra

The Tundra is a full-size pickup truck rooted in American truck culture, featuring a sturdy ladder-frame structure that delivers outstanding durability and reliability.

Vehicle Outline

An exterior with the distinctive presence of a full-size American pickup truck

• Impressive scale: 5,930 mm long x 2,030 mm wide x 1,980 mm high
• A wide and low stance conveys a sense of power
• An oversized, three-dimensional front grille creates a dynamic, commanding front end
• A lightweight, highly durable cargo bed made of aluminum and high-strength SMC (Sheet Molding Compound)
• Equipped with a power tailgate for easy opening and closing

An interior that combines a sense of scale with comfort

• An instrument panel with a horizontal layout improves visibility and usability
• Features a 14-inch multimedia touchscreen that combines bold design with functionality
• Equipped with a 12.3-inch TFT color display and genuine leather seats for a premium interior space

An exceptionally powerful powertrain with high durability and output

• Equipped with a 3.4-liter Twin-Turbo V6 engine and a 10-speed automatic transmission, delivering powerful low-RPM torque for strong output and excellent responsiveness
• Features a TNGA-F ladder frame, delivering excellent durability and off-road performance, plus superior quietness as well as stability and controllability through enhanced rigidity

Production Facility

Toyota Motor Manufacturing Texas (TMMTX)

Base Sales Volume [Following Nationwide Launch]

80 units per month

Manufacturer's Suggested Retail Prices

Highlander^*1

The Highlander is a three-row midsize SUV that handles everything from city driving to outdoor adventures, thanks to its spacious interior and excellent off-road performance. It has earned widespread popularity among families, with cumulative sales exceeding 3.6 million units^*2 since its first-generation debut in the U.S. in 2001.

Vehicle Outline

Bold, distinctive styling

• Large-diameter tires with wide tread create a stable stance and powerful presence
• A large grille and sharp LED headlights deliver a bold front end
• Three-dimensional rear combination lamps that extend horizontally and a wide bumper create a stable rear view

A high-quality, open interior space

• The spacious seven-passenger interior with three rows of seats comes equipped with comfort features such as a panoramic roof, JBL premium sound system, and a color head-up display
• An instrument panel with a horizontal layout creates a wide, open space
• The third-row seats fold flat into the floor, creating approximately 870 liters^*3 of generous luggage space that supports excellent load-carrying capacity

Powerful and stable driving performance delivered by a high-efficiency hybrid system and E-Four

• The high-efficiency 2.5-liter inline 4-cylinder engine and powerful electric motor deliver a maximum system output of 184kW^*4 for strong dynamic performance
• All models are equipped with E-Four, ensuring stable driving on various road surfaces, including wet, snowy, and highway conditions
• Drive Mode Select (Eco/Normal/Sport) optimizes driving performance to match the situation, while TRAIL Mode helps prevent tire slippage on uneven terrain

Production Facility

Toyota Motor Manufacturing Indiana (TMMI)

Base Sales Volume [Following Nationwide Launch]

40 units per month

Manufacturer's Suggested Retail Prices

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