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ここから、なにつくろう

いま、ここにある素材からいま、私たちが持っているものからいま、私たちが生きている時代からみんなが喜ぶものをみんなにやさしいものをみんなの新しいまなざしをこれまでの垣根を飛び越えながらみんなで、なにつくろう?

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What is TOYOTA UPCYCLE?

TOYOTA UPCYCLE creates new products and services using materials that are hard to reuse and recycle. With the aim of reducing CO2 emissions from waste incineration and waste disposal costs, we contribute to the realization of a circular society.

TOYOTA UPCYCLEとは

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Tsugi-Craft

Tsugi-Craft brings new life to high-performance automotive scrap through the art of “tsugi” — literally meaning to join, connect, and move toward the next future. Our unique production approach combines the meticulous craftsmanship of Japan with Toyota’s expertise in industrial manufacturing. Through Tsugi-Craft, we offer a new premium upcycling option that embodies both innovation and thoughtful design.

Tsugi-Craft
Tsugi-Craft
Tsugi-Craft
Tsugi-Craft
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Product

Stationery

This stationery series by Toyota is created through the upcycling of premium seat leather scraps originally used in LEXUS vehicles.
Enjoy the unique colors, textures, and markings that come only from these offcuts — each piece tells its own story.
Blending seamlessly into everyday life, these items also serve as subtle expressions of individuality and personal style.

SEAT LEATHER ID CARD HOLDER
SEAT LEATHE PEN CASE
SEAT LEATHER CARD CASE
SEAT LEATHER CARD CASE
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The story unique to offcuts

One and Only

”Giving New Life to Imperfect Materials”
This leather couldn’t be used in cars because of small scratches or wrinkles. In the Toyota Upcycle collection, these marks become part of the product’s charm. We take materials that would have been thrown away and turn them into something new. Each scar and crease shows the natural history of the leather — making every piece unique. These marks are not defects, but details that give personality and warmth.
It’s more than recycling — it’s a way of creating with care for people and the planet. By accepting these natural signs, your item becomes something special, just for you.

車の部品としては使えなかった「キズあり」の牛皮の端材
SEAT LEATHER ID CARD HOLDER

If you’d prefer a cleaner look, instructions for reducing visible marks are included with the product.

Product

Gear

Toyota’s outdoor collection, designed with campers in mind.
Made from upcycled seatbelt scraps and the highly durable nylon base fabric used in airbags, this collection reduces waste and minimizes environmental impact, offering outdoor gear that combines practicality with functionality.

Gear
AIRBAG TOTE
AIRBAG TISSUE CASE
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Scraps reborn through dyeing

Wear a New One

When nylon fabric is dyed, adding dye at high temperatures creates a distinctive texture. During this process, the nylon shrinks, giving rise to an appealing, wrinkle-like pattern in the textile.
In this way, materials once considered waste are reborn into products of greater value.

Wear a New One

Product

Life Style

Toyota’s Lifestyle collection breathes new life into materials sourced from the vehicle manufacturing process and everyday car use. Designed as the perfect companion for drives and outings, each item combines premium textures with a refined design, seamlessly elevating your everyday moments.

️Key case
️Key case
GLASS CASE
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Live each day your way.

With Your Style

Seat Lether

By thoughtfully combining the distinct colors and textures unique to each vehicle model, former manufac- turing offcuts are reborn as beautiful textiles. The result is a truly one-of-a-kind material, reimagined with entirely new value.

Wear a New One

HeadLamp Cover

Every piece of material possesses its own distinct texture and character. By embracing these unique traits, they are transformed into entirely new creations with renewed purpose and value.

HeadLamp Cover
HeadLamp Cover

Product

THE CROWN
COLLECTION

An exclusive collection available only at THE CROWN, the specialty store for the Toyota Crown.
The card case and key holder are crafted from seat leather offcuts from a Crown and beautifully woven carbon fiber scraps.
The original pen case from the TOYOTA UPCYCLE Project has also been transformed into a special edition featuring the Crown logo.

SEAT LEATHER KEY HOLDER
SEAT LEATHER BUSINESS CARD CASE
SEAT LEATHER PEN CASE
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Product

Stores

Products are only available at the stores listed below.
Please contact each store for stock availability.

Collaboration

HERGOPOCH

HERGOPOCH

In 2025, the Made in Japan leather brand HERGOPOCH celebrates its 20th anniversary with the launch of a driving bag in collaboration with TOYOTA UPCYCLE.

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Car Service

Car Service

A capsule collection from a product label aiming to ignite car culture worldwide from Tokyo's street scene: collaborates with TOYOTA UPCYCLE.

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NEWS

ALL TOYOTA CIRCULAR STORE Opens at Centrair!

Store and Event Information

ALL TOYOTA CIRCULAR STORE Opens at Centrair!

LINK
We’re coming to GINZA Stage, 5F Main Building, Ginza Mitsukoshi!(from Wednesday, July 1 to Tuesday, July 14)

Store and Event Information

We’re coming to GINZA Stage, 5F Main Building, Ginza Mitsukoshi!(from Wednesday, July 1 to Tuesday, July 14)

LINK
Tsugi-Craft by TOYOTA UPCYCLE debuts on Instagram

Other

Tsugi-Craft by TOYOTA UPCYCLE debuts on Instagram

LINK
Special Pop-Up Event at Urban Research Warehouse TOSU PREMIUM OUTLETS!(from Friday, June 12 to Sunday, June 21)

Store and Event Information

Special Pop-Up Event at Urban Research Warehouse TOSU PREMIUM OUTLETS!(from Friday, June 12 to Sunday, June 21)

LINK
Toyota Collaborative Products Exhibited at ITOKI’s Booth at ORGATEC TOKYO 2026

Store and Event Information

Toyota Collaborative Products Exhibited at ITOKI’s Booth at ORGATEC TOKYO 2026

LINK

CONTACT

We primarily accept inquiries from overseas entities and partners
related to the TOYOTA UPCYCLE project who are interested in distributing or working with our products.
General inquiries from other parties are also welcome.

Car Service

A capsule collection from the product label , which aims to ignite car culture worldwide from Tokyo's street scene, has been launched in collaboration with TOYOTA UPCYCLE.
Products upcycled from airbags, first showcased at a pre-release in ComplexCon Hong Kong on March 22, 2024, have now been made available for sale in Japan.

Product

  • AIRBAG TC SHELL JACKET
  • AIRBAG TC HAT
  • AIRBAG TC SEATBELT COVER
  • AIRBAG TC BRIEFCASE

HERGOPOCH

In 2025, the Made in Japan leather brand HERGOPOCH celebrates its 20th anniversary with a collaboration model with TOYOTA UPCYCLE.
This driving bag upcycles seat leather offcuts from Lexus, Land Cruiser, Crown, and other models, and incorporates them into one of HERGOPOCH's popular designs.

Product