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ここから、なにつくろう

いま、ここにある素材からいま、私たちが持っているものからいま、私たちが生きている時代からみんなが喜ぶものをみんなにやさしいものをみんなの新しいまなざしをこれまでの垣根を飛び越えながらみんなで、なにつくろう?

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What is TOYOTA UPCYCLE?

TOYOTA UPCYCLE creates new products and services using materials that are hard to reuse and recycle. With the aim of reducing CO2 emissions from waste incineration and waste disposal costs, we contribute to the realization of a circular society.

TOYOTA UPCYCLEとは

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Tsugi-Craft

Tsugi-Craft brings new life to high-performance automotive scrap through the art of “tsugi” — literally meaning to join, connect, and move toward the next future. Our unique production approach combines the meticulous craftsmanship of Japan with Toyota’s expertise in industrial manufacturing. Through Tsugi-Craft, we offer a new premium upcycling option that embodies both innovation and thoughtful design.

Tsugi-Craft
Tsugi-Craft
Tsugi-Craft
Tsugi-Craft
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Product

Stationery

This stationery series by Toyota is created through the upcycling of premium seat leather scraps originally used in LEXUS vehicles.
Enjoy the unique colors, textures, and markings that come only from these offcuts — each piece tells its own story.
Blending seamlessly into everyday life, these items also serve as subtle expressions of individuality and personal style.

SEAT LEATHER ID CARD HOLDER
SEAT LEATHE PEN CASE
SEAT LEATHER CARD CASE
SEAT LEATHER CARD CASE
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The story unique to offcuts

One and Only

”Giving New Life to Imperfect Materials”
This leather couldn’t be used in cars because of small scratches or wrinkles. In the Toyota Upcycle collection, these marks become part of the product’s charm. We take materials that would have been thrown away and turn them into something new. Each scar and crease shows the natural history of the leather — making every piece unique. These marks are not defects, but details that give personality and warmth.
It’s more than recycling — it’s a way of creating with care for people and the planet. By accepting these natural signs, your item becomes something special, just for you.

車の部品としては使えなかった「キズあり」の牛皮の端材
SEAT LEATHER ID CARD HOLDER

If you’d prefer a cleaner look, instructions for reducing visible marks are included with the product.

Product

Upcycle Gear

Toyota's outdoor collection, designed with campers in mind.
Made from upcycled nylon fabric waste and surplus seatbelt materials, this collection reduces waste and minimizes environmental impact, offering outdoor gear that combines practicality with functionality.

Upcycle Gear
AIRBAG TOTE
AIRBAG TISSUE CASE
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Scraps reborn through dyeing

Wear a New One

When nylon fabric is dyed, adding dye at high temperatures creates a distinctive texture. During this process, the nylon shrinks, giving rise to an appealing, wrinkle-like pattern in the textile.
In this way, materials once considered waste are reborn into products of greater value.

Wear a New One

Product

THE CROWN
COLLECTION

An exclusive collection available only at THE CROWN, the specialty store for the Toyota Crown.
The card case and key holder are crafted from seat leather offcuts from a Crown and beautifully woven carbon fiber scraps.
The original pen case from the TOYOTA UPCYCLE Project has also been transformed into a special edition featuring the Crown logo.

SEAT LEATHER KEY HOLDER
SEAT LEATHER BUSINESS CARD CASE
SEAT LEATHER PEN CASE
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Product

Stores

Products are only available at the stores listed below.
Please contact each store for stock availability.

Collaboration

HERGOPOCH

HERGOPOCH

In 2025, the Made in Japan leather brand HERGOPOCH celebrates its 20th anniversary with the launch of a driving bag in collaboration with TOYOTA UPCYCLE.

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Car Service

Car Service

A capsule collection from a product label aiming to ignite car culture worldwide from Tokyo's street scene: collaborates with TOYOTA UPCYCLE.

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NEWS

On Saturday, November 29, we led a breakout session at the 43rd National Leaders Training Conference hosted by the Junior Chamber of Commerce in Okazaki, Aichi.

Store and Event Information

On Saturday, November 29, we led a breakout session at the 43rd National Leaders Training Conference hosted by the Junior Chamber of Commerce in Okazaki, Aichi.

LINK
Collaboration products with DIG will be sold on DIG’s official online store.

Release Information

Collaboration products with DIG will be sold on DIG’s official online store.

LINK
Our collaboration with Itoki was featured on TV Asahi's program Shiawase no Tane.

Media Coverage

Our collaboration with Itoki was featured on TV Asahi's program Shiawase no Tane.

LINK
A pop-up store will be open at Osaka Takashimaya from Wednesday, October 8 to Tuesday, October 14.

Store and Event Information

A pop-up store will be open at Osaka Takashimaya from Wednesday, October 8 to Tuesday, October 14.

LINK
Tsugi-Craft will be exhibited at the next-generation showroom Tsutaya Electrics+ from Thursday, September 25 to Sunday, November 23.

Store and Event Information

Tsugi-Craft will be exhibited at the next-generation showroom Tsutaya Electrics+ from Thursday, September 25 to Sunday, November 23.

LINK

CONTACT

We primarily accept inquiries from overseas entities and partners
related to the TOYOTA UPCYCLE project who are interested in distributing or working with our products.
General inquiries from other parties are also welcome.

Car Service

A capsule collection from the product label , which aims to ignite car culture worldwide from Tokyo's street scene, has been launched in collaboration with TOYOTA UPCYCLE.
Products upcycled from airbags, first showcased at a pre-release in ComplexCon Hong Kong on March 22, 2024, have now been made available for sale in Japan.

Product

  • AIRBAG TC SHELL JACKET
  • AIRBAG TC HAT
  • AIRBAG TC SEATBELT COVER
  • AIRBAG TC BRIEFCASE

HERGOPOCH

In 2025, the Made in Japan leather brand HERGOPOCH celebrates its 20th anniversary with a collaboration model with TOYOTA UPCYCLE.
This driving bag upcycles seat leather offcuts from Lexus, Land Cruiser, Crown, and other models, and incorporates them into one of HERGOPOCH's popular designs.

Product