SCROLL DOWN

ここから、なにつくろう

いま、ここにある素材からいま、私たちが持っているものからいま、私たちが生きている時代からみんなが喜ぶものをみんなにやさしいものをみんなの新しいまなざしをこれまでの垣根を飛び越えながらみんなで、なにつくろう?

PAGE TOP

What is TOYOTA UPCYCLE?

TOYOTA UPCYCLE is a project that creates new value from materials generated across manufacturing industries, including the automobile manufacturing process, by exploring their unique characteristics and enhancing their potential through human ingenuity, skill, and craftsmanship.
Together with partners across materials, manufacturing, and sales functions, we bring together knowledge and technologies to expand the possibilities of materials.
Through these efforts, we strive for a future where mottainai, the Japanese sense that something is too valuable to waste, becomes a valuable use of waste.
Tsugi-Craft by TOYOTA UPCYCLE is a new choice in premium upcycling.

TOYOTA UPCYCLEとは

LINE UP

Tsugi-Craft

Tsugi-Craft brings out the value of leather offcuts that carry the spirit of automobile manufacturing, refining their unique character through careful craftsmanship.
By combining the detailed handwork of Japanese sewing factories with Toyota Motor Corporation's expertise in manufacturing industrial products, we join each piece together to create new value.
The word "tsugi" represents our philosophy of continuing, joining together, and living on into the future.
Continuing materials. Continuing skills. Joining people together. And carrying them all into the future.

Tsugi-Craft
Tsugi-Craft
Tsugi-Craft
Tsugi-Craft
Tsugi-Craft LINE UP

Product

Stationery

This stationery series by Toyota is created through the upcycling of premium seat leather scraps originally used in LEXUS vehicles.
Enjoy the unique colors, textures, and markings that come only from these offcuts — each piece tells its own story.
Blending seamlessly into everyday life, these items also serve as subtle expressions of individuality and personal style.

SEAT LEATHER ID CARD HOLDER
SEAT LEATHE PEN CASE
SEAT LEATHER CARD CASE
SEAT LEATHER CARD CASE
Stationery LINE UP

The story unique to offcuts

One and Only

Leather offcuts from automobile seats carry unique characteristics, such as scratches, wrinkles, and variations in texture, that are inherent to natural materials.
At TOYOTA UPCYCLE, we embrace these characteristics as part of each piece's individuality and carefully craft every product to bring out its unique expression.
We study the character of each piece, join different pieces together, and refine them through careful handwork.
The result is a product in which the individuality of every piece comes to life—a texture and craftsmanship unique to leather offcuts.
We hope you enjoy the one-of-a-kind character of your piece and cherish it for years to come.

車の部品としては使えなかった「キズあり」の牛皮の端材
SEAT LEATHER ID CARD HOLDER

If you’d prefer a cleaner look, instructions for reducing visible marks are included with the product.

Product

Gear

Toyota’s outdoor collection, designed with campers in mind.
Made from upcycled seatbelt scraps and the highly durable nylon base fabric used in airbags, this collection reduces waste and minimizes environmental impact, offering outdoor gear that combines practicality with functionality.

Gear
AIRBAG TOTE
AIRBAG TISSUE CASE
Stationery LINE UP

Scraps reborn through dyeing

Wear a New One

When nylon fabric is dyed, adding dye at high temperatures creates a distinctive texture. During this process, the nylon shrinks, giving rise to an appealing, wrinkle-like pattern in the textile.
In this way, materials once considered waste are reborn into products of greater value.

Wear a New One

Product

Life Style

Toyota’s Lifestyle collection breathes new life into materials sourced from the vehicle manufacturing process and everyday car use. Designed as the perfect companion for drives and outings, each item combines premium textures with a refined design, seamlessly elevating your everyday moments.

️Key case
️Key case
GLASS CASE
Stationery LINE UP

Live each day your way.

With Your Style

Seat Lether

By thoughtfully combining the distinct colors and textures unique to each vehicle model, former manufac- turing offcuts are reborn as beautiful textiles. The result is a truly one-of-a-kind material, reimagined with entirely new value.

Wear a New One

HeadLamp Cover

Every piece of material possesses its own distinct texture and character. By embracing these unique traits, they are transformed into entirely new creations with renewed purpose and value.

HeadLamp Cover
HeadLamp Cover

Product

THE CROWN
COLLECTION

An exclusive collection available only at THE CROWN, the specialty store for the Toyota Crown.
The card case and key holder are crafted from seat leather offcuts from a Crown and beautifully woven carbon fiber scraps.
The original pen case from the TOYOTA UPCYCLE Project has also been transformed into a special edition featuring the Crown logo.

SEAT LEATHER KEY HOLDER
SEAT LEATHER BUSINESS CARD CASE
SEAT LEATHER PEN CASE
Stationery LINE UP

Product

Stores

Products are only available at the stores listed below.
Please contact each store for stock availability.

Collaboration

HERGOPOCH

HERGOPOCH

In 2025, the Made in Japan leather brand HERGOPOCH celebrates its 20th anniversary with the launch of a driving bag in collaboration with TOYOTA UPCYCLE.

MORE

Car Service

Car Service

A capsule collection from a product label aiming to ignite car culture worldwide from Tokyo's street scene: collaborates with TOYOTA UPCYCLE.

MORE

STORE

ALL TOYOTA
CIRCULAR STORE

ALL TOYOTA CIRCULAR STORE

Store Information

  • Chubu Centrair International Airport
    Location: Aichi Prefecture, Tokoname City, Terminal 1, 4th Floor, Renga Street
  • Business Hours:10:00~21:00
  • Contact:080-3349-0919

TOYOTA UPCYCLE Products

  • Tsugi-Craft
  • Stationery
  • Gear
  • Life Style

Toyota Commemorative Museum of Industry and Technology

Contact:052-551-6259

TOYOTA UPCYCLE Products

  • Stationery
  • Gear

Toyota Kaikan Museum
(トヨタ会館)

Contact:0565-28-2131

TOYOTA UPCYCLE Products

  • Stationery
  • Gear

※

Please note that some products may not be available at certain stores. Inventory varies by location and is subject to change daily. For the most up-to-date information, please contact each store directly.

NEWS

TOYOTA UPCYCLE New Collection Showcase and Launch Event (Oct 16–17)

Store and Event Information

TOYOTA UPCYCLE New Collection Showcase and Launch Event (Oct 16–17)

LINK
To Participate in 'Peace de Mirai 2026' at Isetan Shinjuku (Oct 7-20)

Store and Event Information

To Participate in 'Peace de Mirai 2026' at Isetan Shinjuku (Oct 7-20)

LINK
[Event Report] Speaking at "MEET UP CHUBU" Vol. 88 (Aug 10)

Other

[Event Report] Speaking at "MEET UP CHUBU" Vol. 88 (Aug 10)

LINK
ALL TOYOTA CIRCULAR STORE Opens at Centrair!

Store and Event Information

ALL TOYOTA CIRCULAR STORE Opens at Centrair!

LINK
We’re coming to GINZA Stage, 5F Main Building, Ginza Mitsukoshi!(from Wednesday, July 1 to Tuesday, July 14)

Store and Event Information

We’re coming to GINZA Stage, 5F Main Building, Ginza Mitsukoshi!(from Wednesday, July 1 to Tuesday, July 14)

LINK

CONTACT

We primarily accept inquiries from overseas entities and partners
related to the TOYOTA UPCYCLE project who are interested in distributing or working with our products.
General inquiries from other parties are also welcome.

Car Service

A capsule collection from the product label , which aims to ignite car culture worldwide from Tokyo's street scene, has been launched in collaboration with TOYOTA UPCYCLE.
Products upcycled from airbags, first showcased at a pre-release in ComplexCon Hong Kong on March 22, 2024, have now been made available for sale in Japan.

Product

  • AIRBAG TC SHELL JACKET
  • AIRBAG TC HAT
  • AIRBAG TC SEATBELT COVER
  • AIRBAG TC BRIEFCASE

HERGOPOCH

In 2025, the Made in Japan leather brand HERGOPOCH celebrates its 20th anniversary with a collaboration model with TOYOTA UPCYCLE.
This driving bag upcycles seat leather offcuts from Lexus, Land Cruiser, Crown, and other models, and incorporates them into one of HERGOPOCH's popular designs.

Product