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Toyota Motor Corporation (Toyota) announced that it participated in the IDEMITSU SUPER ENDURANCE SOUTHEAST ASIA TROPHY 2023 (Thailand 10-hour Endurance Race) held on December 22 and 23 at Thailand's Chang International Circuit. It competed with a three-vehicle setup for ROOKIE Racing featuring the ORC ROOKIE GR86 CNF concept, a GR86 running on carbon-neutral fuel, the ORC ROOKIE GR Corolla H2 concept, hydrogen-powered Corolla, and CP ROOKIE PRIUS CNF-HEV GR concept, a Prius HEV running on carbon-neutral fuel. All three vehicles completed the race.

Toyota Motor Corporation (Toyota) announced that it will be participating in the IDEMITSU SUPER ENDURANCE SOUTHEAST ASIA TROPHY 2023 (Thailand 10-hour Endurance Race) to be held on December 22 and 23 at Thailand's Chang International Circuit. It will compete with a three-vehicle setup for ROOKIE Racing featuring the ORC ROOKIE GR86 CNF concept, a GR86 running on carbon-neutral fuel; the ORC ROOKIE GR Corolla H2 concept, a hydrogen-powered Corolla; and the CP ROOKIE PRIUS CNF-HEV GR concept, a newly added Prius HEV running on carbon-neutral fuel. The new Prius competing in this year's race has been developed based on a production vehicle, marking the first time that Toyota has competed with a production Prius HEV.

Toyota Motor Corporation (Toyota) announced today that it has started offering an upgrade service in Japan that allows customers to swiftly evolve their cars in line with technological innovation as part of its efforts to enhance car value. The service is available for the Prius U Grade.

TOYOTA GAZOO Racing (TGR) unveiled today the "Prius 24h Le Mans Centennial GR Edition" concept vehicle at the "Japan. Endless Discovery." joint exhibit being held by the Japan National Tourism Organization (JNTO), Mazda Motor Corporation (Mazda), and TGR at the Manufacturers' Village of the centenary of the Le Mans 24 Hours (Le Mans) in France. The new concept vehicle pays tribute to the fabled Le Mans race.

Toyota Motor Corporation (Toyota) announces today that it will commence sales of all-new Prius Plug-in Hybrid (PHEV) models, offered as the Z grade, on March 15.