Jul. 15, 2022
World Premiere of the All-New Crown SeriesFirst release is the new Crown (Crossover type) around Autumn 2022 in Japan
- While inheriting the Crown's DNA of innovation and limit-pushing, it has been renewed as a flagship for a new era with four variations to meet the diverse values and lifestyles of customers.
- The new Crown (Crossover type) is an innovative package that combines a sedan and an SUV, and offers new values unconstrained by conventional concepts.
- Powerful styling with large-diameter wheels and a simple, high-quality design.
- Excellent ease of entry and exit as well as high visibility are achieved by raising the hip point. The passenger-embracing interior design and the roomy cabin space make every seat feel like a first-class seat.
- Two types of powertrains with individual characteristics are employed. The newly developed 2.4-liter Turbo Hybrid System delivers a powerful yet comfortable ride, while the Series Parallel Hybrid System, which has evolved over the years, delivers a high-quality, smooth ride.
TOYOTA has unveiled the all new Crown for the first time in the world, and will release the Crown (Crossover type) as the first model around the fall of this year*1.
The Crown made its initial debut in 1955 as Toyota's first mass production passenger vehicle created with Toyota's own domestic technology. The DNA of "innovation and limit-pushing" that led to the creation of the first independently developed luxury car in the early postwar period has been passed down to successive models of Crowns for the past 67 years, always pursuing new values that are one step ahead of the times and loved by many customers. However, the times have changed even faster, and the Crown has become unable to fully meet the diversifying needs of its customers, and its presence as a flagship vehicle has become less significant.
In designing the new Crown, the development team thoroughly reexamined what "Crown" is, and as a result of their pursuit of a "Crown for a new era," they have created four completely new models. In addition to the Crossover type, a new style that combines a sedan and an SUV, the Sport offers a sporty driving experience with an enticing atmosphere and an easy-to-drive package. The Sedan is a new formal design that meets the needs of chauffeurs, and the Estate is a functional SUV with a mature atmosphere and ample driving space. The new series will be rolled out in about 40 countries and regions.
The details of the new Crown (Crossover type) are as follows.
- The "Crown" for the future reimagined from the ground up with a high-quality minimalist design
- The stylish, coupe-like silhouette is combined with elevated styling that conveys a sense of strength, achieving both fluidity and dynamism and expressing a completely new form of a flagship vehicle for a new era.
- The headlights and taillights, connected from left to right in a single straight line, and the side view that expresses sophistication through surface variation without relying on character lines, combine to create a simple yet refined and majestic design.
- Large-diameter tires that break with the conventional idea of a sedan have been adopted. By applying innovations to the body structure to create an underbody that extends outward close to the sides of the body and carefully examining the balance of the spaces between the body and the tires, we have created a powerful style that is neither a sedan nor an SUV with the sense of stability representative of an elevated sedan.
- CROSSOVER G "Advanced Leather Package" (2.4-liter Hybrid Model)
- Horizontally integrating the display and operating equipment creates a functional layout that can be operated intuitively from any seat. The wrap-around form from the instrument panel to the doors also give a sense that all seats are special, enabling the driver to focus on driving and providing comfortable and enjoyable mobility for passengers.
- Meticulous attention to every interior component, including the understated and welcoming decorations of WARM STEEL, an invitingly shaped and comfortable shift knob, seats that focus on instantly recognizable finishing and provide a sense of security when seated, and other features, helps create a space with a sense of quality and richness.
- CROSSOVER RS "Advanced" (2.4-liter Turbo Hybrid Model)
- In terms of body colors, the newly developed "Precious Bronze" and "Precious Ray" as well as other distinctive bytone colors are coordinated to express the new Crown's transformation. A total of 12 body color and four interior color combinations offer a wide range of variations.
- Effortless and dignified driving and a comfortable ride becoming of a Toyota flagship
2.4-liter Turbo Hybrid System
- The hybrid system, which combines an inline 4-cylinder turbo engine that produces powerful torque even at low RPM, the latest eAxle electric powertrain that provides high driving torque, and a newly-developed bipolar nickel-hydrogen battery have been combined for the first time by Toyota. The hybrid system responds linearly to the operation of the accelerator by the driver creating a driving feel with a sense of comfortable acceleration.
- 2.4-liter Turbo Hybrid System
2.5-liter Series Parallel Hybrid System
- The Crown (Crossover type) is equipped with an optimized, high-efficiency hybrid system and a newly-developed bi-polar nickel-hydrogen battery, achieving class-leading fuel economy and quietness and further advancing the high-quality and smooth driving performance distinctive of the Crown.
Newly developed platform
- Using a hip point higher than earlier sedans enabled through the adoption of large-diameter wheels makes entry and exit easier and allows excellent visibility. Additional space is provided above the head and to the front and rear to create a comfortable interior space with the sense that every seat is a first-class seat.
- CROSSOVER RS "Advanced" (2.4-liter Turbo Hybrid Model)
- While the package prioritizes ease of entry and exit and driving, the TNGA platform provides a lightweight and well-balanced high-rigidity body. The use of McPherson struts in the front and a multi-link suspension in the rear also allows for solid straight-line stability characteristic of the Crown, agility, and a flat feeling that does not blur the line of sight. All these features along with a smooth ride with minimal vibration were pursued to achieve a comfort level that makes you want to stay in the car for a long time.
- High-rigidity body
- The most advanced safety and driving support systems provide reassuring and convenient driving
Toyota Safety Sense
Toyota Safety Sense,*2 the latest active safety package with advanced and improved functions, is standard on all Crown grades. The range of accidents it can respond to has been expanded even further, enabling enjoyable driving with peace of mind.
The new Crown (Crossover type) is equipped with Toyota Teammate, a suite of driver-assistance technologies. Advanced Drive*3 (support during traffic congestion), which supports safe driving in traffic congestion, Advanced Park*3 (with remote function), which automatically parks and exits from a parking space in a variety of parking situations and can be operated remotely as well, and other safety and convenient advanced functions are included.
The new Crown (Crossover type) will also start being offered via the KINTO*4 car subscription service. When ordered through KINTO, automobile insurance, periodic maintenance, and various other vehicle expenses are included in the monthly payments. Customers, corporations, and individuals can sign up either online or at a dealer to enjoy easy access.
In addition, if the "Cancellation Fee Free Plan" is selected as the payment method, the cancellation fee can be reduced to zero and the vehicle usage can be continued after the expiration of the initial three-year contract period by paying a predetermined application fee. The CROSSOVER G "Advanced Leather Package" monthly fee starts at 89,100 JPY (including tax) *5. For details, please visit https://kinto-jp.com/lp/crown/
|*1||The grades other than CROSSOVER RS "Advanced," CROSSOVER G "Advanced/Leather Package," and CROSSOVER G "Advanced" are scheduled to be produced after January 2023.|
|*2||Details about the Toyota Safety Sense on the New Crown (Crossover type) can be found here. https://toyota.jp/crown/ft/safety/#safetyFeature02|
|*3||Details about Toyota Teammate Advanced Drive (traffic congestion support) and Advanced Park (with remote function) can be found here. https://toyota.jp/crown/ft/safety/#safetyFeature01|
|*4||A service that packages automobile insurance, periodic maintenance, automobile taxes, repair expenses, registration expenses and taxes, mandatory inspection fees (in cases of the five- and seven-year plans), and other costs for a fixed monthly fee.|
|*5||In the case of the Entry Package without additional options, 500,170 JPY (including tax) is required as an application fee, and the total cost for three years would amount to 3,707,770 JPY (including tax).|
- Base sales volume for Japan
- 3,200 units per month
Motomachi Plant and Tsutsumi Plant, Toyota Motor Corporation
Manufacturer's Suggested Retail Prices
|CROSSOVER RS||2.4-liter Turbo Hybrid System (T24A-FTS 2.4-liter)+Direct Shift-6AT||E-Four Advanced||6,050,000|
|CROSSOVER G||Series Parallel Hybrid System with reduction gear (A25A-FXS 2.5-liter)||E-Four||4,750,000|
|*||Does not include recycling fees / including tax|
Further details regarding the new Crown (Crossover type) can be found here. (Japanese only)
"Achieving zero, and adding new value beyond it"
As part of efforts to pass our beautiful "Home Planet" to the next generation, Toyota has identified and is helping to solve issues faced by individuals and overall society, which Toyota calls "Achieving Zero," hoping to help reduce the negative impacts caused by these issues to people and the environment to zero. Additionally, Toyota is also looking "Beyond Zero" to create and provide greater value by continuing to diligently seek ways to improve lives and society for the future.
- About Beyond Zero
Toyota Motor Corporation works to develop and manufacture innovative, safe and high-quality products and services that create happiness by providing mobility for all. We believe that true achievement comes from supporting our customers, partners, employees, and the communities in which we operate. Since our founding over 80 years ago in 1937, we have applied our Guiding Principles in pursuit of a safer, greener and more inclusive society. Today, as we transform into a mobility company developing connected, automated, shared and electrified technologies, we also remain true to our Guiding Principles and many of the United Nations' Sustainable Development Goals to help realize an ever-better world, where everyone is free to move.
- SDGs Initiatives