RELATED CONTENT
Sep. 20, 2023
Lexus Presents the Theme of Diversification and Electrification Aiming to Deliver New Value to Customers
On September 15th (Friday) and 16th (Saturday), Lexus hosted the LEXUS SHOWCASE event for global media, where they shared insights into the diversification and electrification efforts of the Lexus brand. Lexus International President, Takashi Watanabe, introduced Lexus' new model lineup that meets the diversified needs of customers and regions across the world. Additionally, he discussed the future direction of Lexus' vehicle manufacturing as well as efforts to take on the challenge of developing and promoting battery EVs to achieve a carbon-neutral society.