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Feb. 07, 2018
Athletes Supported by Toyota Carry "Start Your Impossible" Movement and Reach for Gold at PyeongChang 2018
As a Worldwide Olympic Partner and a Worldwide Paralympic Partner, the true challenge for Toyota and its President and CEO Akio Toyoda is to stimulate the 80-year-old company by reinforcing its core values and inspiring its 370,000 employees worldwide to help create a society where mobility is an opportunity for people to achieve their dreams. Sports are the ideal endeavour to do just that, especially with an event that unites across the globe.