Philosophy Cone
Philosophy Cone

Founding Spirit

Toyoda Principles: Five Main Principles of Founder Sakichi Toyoda

Sakichi Toyoda, Founder of Toyota
Sakichi Toyoda, Founder of Toyota
  • Always be faithful to your duties, thereby contributing to the company and to the overall good.
  • Always be studious and creative, striving to stay ahead of the times.
  • Always be practical and avoid frivolousness.
  • Always strive to build a homelike atmosphere at work that is warm and friendly.
  • Always have respect for spiritual matters, and remember to be grateful at all times.


Producing Happiness for All


Creating Mobility for All


The Toyota Way