To achieve carbon neutrality, it is important to not only promote the widespread adoption of electrified vehicles through new car sales, but also to reduce the CO2 emitted by vehicles used by customers in their daily lives. It is necessary to offer a variety of energy options to meet the needs of diverse vehicles, regions, and customers. Therefore, Toyota is working with various partners beyond the boundaries of industry toward implementation into society and the reduction of CO2 emissions, from raw material procurement to the production process, for fuels such as synthetic fuels, bioethanol fuels, and hydrogen based on electricity derived from renewable energy sources.
"Achieving zero, and adding new value beyond it"
As part of efforts to pass our beautiful "Home Planet" to the next generation, Toyota has identified and is helping to solve issues faced by individuals and overall society, which Toyota calls "Achieving Zero," hoping to help reduce the negative impacts caused by these issues to people and the environment to zero. Additionally, Toyota is also looking "Beyond Zero" to create and provide greater value by continuing to diligently seek ways to improve lives and society for the future.
- About Beyond Zero