The Tohoku region, which is working to recover from the Great East Japan Earthquake, is a very important region for Toyota. Toyota has the strong desire to contribute to recovery efforts using its technologies. Therefore, in areas such as Fukushima Prefecture, Toyota is working on a variety of initiatives to support recovery efforts. These initiatives include the creation of a new city of the future by constructing a hydrogen utilization model using Fukushima-developed hydrogen and technology as well as positioning the prefecture as a base for the research and development of carbon neutral fuels.
"Achieving zero, and adding new value beyond it"
As part of efforts to pass our beautiful "Home Planet" to the next generation, Toyota has identified and is helping to solve issues faced by individuals and overall society, which Toyota calls "Achieving Zero," hoping to help reduce the negative impacts caused by these issues to people and the environment to zero. Additionally, Toyota is also looking "Beyond Zero" to create and provide greater value by continuing to diligently seek ways to improve lives and society for the future.
- About Beyond Zero