Oct. 11, 2023

Lexus Showcases the Future of Electrified Vehicles and Mobility Experiences at the 2023 JAPAN MOBILITY SHOW

With the aim to transform into a battery EV brand, Lexus world premieres its concept model lineup at the first-ever JAPAN MOBILITY SHOW 2023
A sustainable vision for the "future of cars" will be shown inside a booth featuring stunning traditional Japanese craftsmanship and exhibits highlighting electrification and AI technology used in next-generation battery EVs
"Lexus Electrified VR Experience" will simulate a virtual driving experience that aligns with Lexus's customer-centric approach and connection to society

: Lexus Booth Image

: Lexus Teaser

: Lexus Teaser

Lexus will exhibit at the first-ever JAPAN MOBILITY SHOW 2023 from October 26 to November 5 under the theme "Discover a future you can't wait to navigate!"

The Lexus booth theme will be "Pushing the Boundaries of the Electrified Experience" and will debut its next-generation battery electric vehicle concept model lineup, with the aim of transforming into a battery electric vehicle brand by 2035. The booth prominently features the use of traditional Japanese aesthetics and environmentally friendly, sustainable bamboo material, expressing the brand's commitment to achieving a carbon-neutral society.

In addition to the concept models, VR driving simulators "Lexus Electrified VR Experience" will allow visitors to experience a future world of driving where electrification and AI technologies help cater to individual customer needs and connect with society. Guests have the opportunity to fully engage in a VR-exclusive setting, enabling them to encounter the personalized driving experience and enhanced lifestyle that Lexus is committed to delivering.

Press conference is scheduled on press day at 10:30 a.m. Wednesday, Oct. 25, at the Lexus booth.
The press conference can be viewed from the following URL

URL: https://global.toyota/en/newsroom/lexus/39888290.html

Show to be held at Tokyo Big Sight (Koto-ku, Tokyo)
Oct. 25-26: Press Day, Oct. 26-27: Special Invitational Days; Oct. 28-Nov. 5: Open to the general public.

"Achieving zero, and adding new value beyond it"

As part of efforts to pass our beautiful "Home Planet" to the next generation, Toyota has identified and is helping to solve issues faced by individuals and overall society, which Toyota calls "Achieving Zero," hoping to help reduce the negative impacts caused by these issues to people and the environment to zero. Additionally, Toyota is also looking "Beyond Zero" to create and provide greater value by continuing to diligently seek ways to improve lives and society for the future.

About Beyond Zero: https://global.toyota/en/mobility/beyond-zero/

Toyota Motor Corporation works to develop and manufacture innovative, safe and high-quality products and services that create happiness by providing mobility for all. We believe that true achievement comes from supporting our customers, partners, employees, and the communities in which we operate. Since our founding over 80 years ago in 1937, we have applied our Guiding Principles in pursuit of a safer, greener and more inclusive society. Today, as we transform into a mobility company developing connected, automated, shared and electrified technologies, we also remain true to our Guiding Principles and many of the United Nations' Sustainable Development Goals to help realize an ever-better world, where everyone is free to move.