Toyota City, Japan, June 22, 2023―Toyota Motor Corporation (Toyota) announced today that it has started offering an upgrade service in Japan that allows customers to swiftly evolve their cars in line with technological innovation as part of its efforts to enhance car value. The service is available for the Prius U Grade.

Toyota has been offering retrofitting of new equipment that was not installed at the time of purchase through KINTO FACTORY*1. This new upgrade service enables retrofitting of safety and security devices and functions previously unavailable, such as the Advanced Park feature of the Toyota Teammate advanced driving support technologies, to cars equipped with Upgrade Ready Design.

Upgrade Ready Design allows future devices and functions to be retrofitted by anticipating the work required for upgrades at the development stage and designing systems in advance that can significantly reduce the time required.

Upgrades and car evolution
Upgrades and car evolution

Toyota will continue its transformation into a mobility company by expanding upgrade menus and models to evolve cars so that customers can continue driving their beloved cars for many years to come.

*1 Service started on January 2022

Overview of upgrade service (KINTO Unlimited-exclusive Prius U Grade)

The Advanced Park feature (with remote function) of the Toyota Teammate advanced driver assistance technologies is available on the upgrade menu. In addition, seven items such as a Blind Spot Monitor, Panoramic View Monitor, Parking Support Brake (rear pedestrian detection), and Steering Wheel Heater can now be retrofitted individually as upgrade menu options even if they were not selected when the KINTO Unlimited contract was signed.

We will continue to consider expanding the upgrade menu to include large-screen display audio, heated seats, seat ventilation, and synthetic leather seats to meet customer needs.

Applications for the upgrade service will be accepted through the dedicated KINTO Unlimited smartphone app. Rates are standardized nationwide, and there are two payment options: a lump-sum payment or an addition to the monthly subscription fee.

Toyota Teammate [Advanced Park (with remote function)]
Toyota Teammate [Advanced Park (with remote function)]

Reference: Upgrade item menu (yen, including tax)

Upgrade items Price*
Parking/ Driving support Toyota Teammate [Advanced Park (with remote function)] Monthly: 2,640
Lump-sum: 96,800
Active safety Blind Spot Monitor
+ Safe exit assist
+ Rear vehicle proximity notification
+ Approaching vehicle proximity support (vehicle reporting suggestions)
+ Proximity warning for vehicles approaching from the rear
+ Secondary Collision Brake (rear impact mitigation when stopped)
+ Parking support brake (vehicles approaching from the rear)
Monthly: 2,750
Lump-sum: 99,000
Parking support brake (rear pedestrian detection) Monthly: 3,190
Lump-sum: 116,600
Toyota Safety Sense functions added + steering wheel heater
(Added functions
PCS (Emergency Steering Assist)
+ Front Cross Traffic Alert
+ Lane Change Assist)
Monthly: 2,750
Lump-sum: 99,000
Plus Support (Acceleration Suppression System) Monthly: 440
Lump-sum: 14,960
Parking/ Driving support Panoramic View Monitor (with function to display bird's-eye view of the vehicle and its surrounding) Monthly: 3,410
Lump-sum: 121,000
Comfort Steering wheel heater Monthly: 1,100
Lump-sum: 38,500
◎: Photo included
* Including installation

Further details on KINTO Unlimited can be found at (in Japanese only)

Beyond Zero

"Achieving zero, and adding new value beyond it"

As part of efforts to pass our beautiful "Home Planet" to the next generation, Toyota has identified and is helping to solve issues faced by individuals and overall society, which Toyota calls "Achieving Zero," hoping to help reduce the negative impacts caused by these issues to people and the environment to zero. Additionally, Toyota is also looking "Beyond Zero" to create and provide greater value by continuing to diligently seek ways to improve lives and society for the future.

About Beyond Zero
Sustainable Development Goals

Toyota Motor Corporation works to develop and manufacture innovative, safe and high-quality products and services that create happiness by providing mobility for all. We believe that true achievement comes from supporting our customers, partners, employees, and the communities in which we operate. Since our founding over 80 years ago in 1937, we have applied our Guiding Principles in pursuit of a safer, greener and more inclusive society. Today, as we transform into a mobility company developing connected, automated, shared and electrified technologies, we also remain true to our Guiding Principles and many of the United Nations' Sustainable Development Goals to help realize an ever-better world, where everyone is free to move.

SDGs Initiatives

SDGs goals that this project makes particular contribution to



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  • Hardware Upgrade
    Hardware Upgrade
  • Hardware Upgrade
    Hardware Upgrade
  • Hardware Upgrade
    Hardware Upgrade
  • Hardware Upgrade
    Hardware Upgrade
  • Advanced Park
    Advanced Park
  • Plus Support
    Plus Support
  • Blind Spot Monitor
    Blind Spot Monitor
  • Parking Support Brake
    Parking Support Brake
  • Toyota safety Sense
    Toyota safety Sense
  • Panoramic View Monitor
    Panoramic View Monitor
  • Steering heater
    Steering heater
  • Prius U
    Prius U
  • Prius U
    Prius U