Kokoro Hakobu Project

The Kokoro Hakobu Project (with "Kokoro Hakobu" meaning "to carry or deliver one's heart" in Japanese) has been the collective name of nationwide initiatives by Toyota, Toyota sales outlets in Japan, and their employees to provide continuous and long-term support to disaster-affected areas in the wake of the Great East Japan Earthquake. The name has the connotation of "carrying you in our hearts." Based on Toyota's desire to contribute in some way to people who have contracted and are suffering from COVID-19, as well as to the medical professionals, Japan's central government, and local governments in Japan fighting the disease night and day, Toyota has decided to apply "The Kokoro Hakobu Project" as its overall moniker for related support activities conducted by Toyota Group companies working together.

Announced on 2020